Imagine, for a moment, that you could watch NBC News only if you owned a GE television. Or listen to ABC radio only with Sony equipment. That situation is too quickly becoming analogous to the one faced by broadband customers who want to watch streaming TV news on their laptops: if it's not a Wintel machine, with Microsoft software, they can kiss the idea good-bye.

Apparantly network executives — marketing or otherwise — missed Tim Berners-Lee's (in)famous quote about the liberating power of web standards:

Anyone who slaps a "this page is best viewed with Browser X" label on a Web page appears to be yearning for the bad old days before the Web, when you had very little chance of reading a document written on another computer, another word processor, or another network. -- Tim Berners-Lee in Technology Review, July 1996

I'm not a big TV fan, so I can't say how long this insidious "it's gotta be Windows" balkanization of Internet broadband has been going on. But the "big three" mega-corp networks have aligned themselves with Microsoft. (Is the software giant again giving away technology in an effort to protect its operating system?) Cable news, on the other hand, is technologically agnostic.

Who are the culprits?

• ABC News free video requires Media Player, but a click on its "on demand" news service reveals this:
  • *Subscription service is only available on the windows operating system.
• CBS News requires Media Player, but the free clips are accessible on the Mac. However, for the NCAA playoffs, CBS requires PCs and Media Player 9 or 10 but also runs on Firefox. Funny, the latest version of Media Player for the Mac is .... 9.0. So what's the excuse for PC-only? Can't be a technological one.
• MSNBC video delivers some of its news via Macromedia Flash, which runs on both Macs and PCs. But most greet Macintosh users with this rude message:
  
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    This product requires Microsoft© Internet Explorer 6, Microsoft© Media Player 10, and Macromedia Flash 7. To download these free software applications, click the links below and follow the on-screen instructions.