NEWS

It Looks Like Google's Buying Sun After All

Written by Daniel M. Harrison
Published March 16, 2006

Now The New York Times' Deal Book has picked up on my Google-Sun analysis:

The prospects that search engine giant Google is due to buy the U.S.'s most sophisticated hardware company "have been swirling around trading floors and Silicon Valley for more than a week," reports the credible periodical in the Deal Book's blog. "Shares of Sun, which has a partnership with Google to develop and distribute each other's technology, spiked up about 4 percent last week as a result of the rumors."

The analysis is making a serious impact upon the market, and now I have received an e-mail from an inside source in corporate finance who wishes to remains anonymous for the time being.

First though, a re-cap and more information on the analysis:

Is Google About To Buy Sun Microsystems?: this article originally appeared on Iowa Voice, the U.S.'s largest Republican blog where I am a Guest Author, and started all the speculation.

Will Google Buy Sun Microsystems Part II: a further look at the increasing liklihood that Google will buy Sun Microsystems

Does personal e-mail from Sun exec reveal Google is about to buy Sun Microsystems?: this, on the Biz/Tech watch Featured Column here at Blogcritics, was the ultimate clincher, drawing in thousands of readers, and moving the price of Sun Microsystems up by $500 million in four days.

The prices of Sun and Google are moving further and further apart, too, as the market is realising what may be truth in the rumour: at close of trading yesterday, Sun was up and Google was down again, a rare phenomenon by any standards.

The New York Times' Dealbook blog is the most authoritative source of financial information on Wall Street, and the very fact that my comments — name attributed — have appeared there adds a phenomenal sign of credibility.

And there is more food for contemplation. Last weekend I had an intense conference call with analyst Mark Stahlman. Stahlman is brash, arrogant, hard-hitting and strangely compelling in his convictions; he has the voice of a converting zealot, and you can hear the persuasive overtones of that conviction even as he listens acutely to what you say. Stahlam is Wall Street's largest tech analyst: this is the man who introduced Eric Schmidt to Wall Street deal-makers when Schmidt was a mid-level hardware manager working late nights over a plasma screen, Starbucks in hand. He was also the one who put out the financial projection for Google, famously adopted by the company itself that it would "one day become a $100 billion company". The analysis confused many — as Google currently stands at that valuation anyway — but the reason was simply because it did not come from them: it came from the zealot. A man who regularly wines and dines with Schmidt — Stahlman is closer to the action than any.

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It Looks Like Google's Buying Sun After All
Published: March 16, 2006
Type: News
Section: Sci/Tech
Filed Under: Culture: Media, Sci/Tech: Internet
Part of a feature: Biz Tech Watch
Writer: Daniel M. Harrison
Daniel M. Harrison's BC Writer page
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Comments

#1 — March 16, 2006 @ 11:45AM — Aaman [URL]

Inside source to which company? Do you have any personal interest in this transaction?

#2 — March 16, 2006 @ 15:23PM — Mike Siley [URL]

"last stage of the Java project" what in the world does that mean.

Ya, they use Java, and C++ and Python and ... What does a programming language have to do with buying Sun?
Sun doesn't own Java. It's owned by the 'community'
(well sorta, not like Open Source but more like a group of companies that have interest in it.. if I remember correctly).

A company like that won't be tied to any one language.
The problems are too complex and need to be solved
with best language for the job.

Anywho... here's my analysis. Google will not buy Sun. Reasons,
1) Google likes cheap commodity hardware not high end servers.
2) Google is in the software biz, not hardware, and there is no reason it needs to be in the hardware biz when there are a bunch other companies that are competing in that market.
It would be a competitive disadvantage to buy Sun since then they would be politically stuck with Sun hardware even if another hardware would be better.
3) There is little if any competitive advantage to using Soloris over Linux/BSD.

Also, Google will not go into Fin. Serv. and Healthcare.
That's all just silly talk. What competitive advantage do they have over a Merrill Lynch or a United Healthcare? None.

Google is an online services provider that makes money via ad revenue (e.g. Search with AdSense) and data services (e.g. KeyHole Google Earth).
They will continue to do this in various formats.
This is their core competency.

I remember this type of exuberance a few years back...
oh ya then the Dot Com crash came along.

#3 — March 16, 2006 @ 15:42PM — spif

If in fact the SEC is interested in your writings, they may be building a case against you for stock manipulation.

#4 — March 16, 2006 @ 16:29PM — Daniel M. Harrison [URL]

"If in fact the SEC is interested in your writings, they may be building a case against you for stock manipulation."

Glad you brought this up actually:

These articles are purely journalistic and should not be interpreted any other way, as I have consistently stated on my own blog.

I do not own nor am I acting in concert with anyone who own shares in Google or Sun Microsystems. In other words, I have nothing at all to gain from any price increases or decreases - if my articles make for popular reading, there is little I can do about that.

Again, thanks for flagging that one up.

#5 — March 16, 2006 @ 16:42PM — Phillip Winn [URL]

THanks for clearing that up, Daniel. You might want to add a disclaimer about not owning any Google or Sun stock and so on to these types of articles. If you've single-handedly driven the price of SUNW up as it appears you might have, well, the SEC would indeed be interested. ;-)

#6 — March 16, 2006 @ 16:57PM — Daniel M. Harrison [URL]

Philip: Have done - fantastic idea. To be honest, I'm amazed at all the interest ... my personal log had about 1300 hits today and these articles always go straight to number one. It's obviously a theme I have developed as my readers have come to see more but I never intended for it to be potentially taken so serously by the financial community. Thanks for the recommendation.

#7 — March 16, 2006 @ 18:00PM — BJ

Your article made it on digg.

#8 — March 16, 2006 @ 18:02PM — loosenut

"Stahlam is Wall Street's largest tech analyst"

Never heard of him. Is he like, the next Henry Blodgett or something?

Anyone who is interested in what really happens when wall st. tech analysts buddy up with corporate executives can see it all here:



#9 — March 16, 2006 @ 18:36PM — Nerdler

"Google is going into Financial Services and Healthcare!"

This is unbelievably asinine.

#10 — March 16, 2006 @ 18:47PM — You're still at it?

All of these blog entries have been pretty much void of any coherent analysis, logical reasoning, or even faint evidence that such a deal was even ever under consideration. You did an excellent job driving up traffic to your site and getting your name yammered around town by those who don't understand how to read or think critically, though. Congratulations. This entire premise and the ongoing blog entries are entirely absurd.

#11 — March 16, 2006 @ 18:49PM — markbnj [URL]

Daniel. Very interesting. Do you read Bob Cringley's blog? He had a series of Google articles that I excerpted here:

this article does show the original posts too.

But in a nutshell,
Google has (all these are ALLEGEDLY) purchased:
Dark fiber, all across the country
perfected the data center in a trailer
allegedly perfected the concept of inserting locally produced and inserted commercials into live tv (via the local POPS)

Now your suggestion could VERY very well fit right in with this.
If google had a HW brand (say SUN) then they could
use their own label machines in all those racks of data center trailers.

And they could also nicely fit financials and health care into these distributed data centers (in the parking lot of the RBOC's POP!)

IT's quite interesting!

#12 — March 16, 2006 @ 18:58PM — Diesel [URL]

it's amazing to see how interested people are in what google may or may not do. i have a feeling we're witnessing history being written (and daniel m harrison has made a fine job with the pen). keep up the good work d!

#13 — March 16, 2006 @ 19:00PM — ologge

Maybe try reading "Google is going into Financial Services and Healthcare" not as Google providing what Merrill Lynch or a United Healthcare already are, but a) going off on a tangent to the standard service and/or b) providing some core functionality to the existing players in those markets... and you may get some interesting ideas.

#14 — March 17, 2006 @ 00:29AM — JRoberts

Last time I checked google is not a software company. I don't think there is even a piece of software that is sold by google. Google is ad base driven in terms of profits. There doing great now, but they need another leg to stand on.

#15 — March 17, 2006 @ 02:22AM — Ken Edwards

EPIC and the Google Grid are not far off!

#16 — March 17, 2006 @ 09:58AM — Vincent Clement

"The New York Times' Dealbook blog is the most authoritative source of financial information on Wall Street, and the very fact that my comments -- name attributed -- have appeared there adds a phenomenal sign of crediility."

Ass kissing does nothing for your credibility. Nor does citing the fact that the NYT cited you by name. You have to earn not sell credibility (you also have to spell it correctly).

#17 — March 17, 2006 @ 12:29PM — nicholas barbati [URL]

where the dudes email
i would appreciate it if anyone could email me the stuff he mentioned in his blog
to [Personal contact info deleted]
much appreciated
thanx

#18 — March 17, 2006 @ 16:28PM — this [URL]

lol, financial services and healthcare? are you kidding?

#19 — March 18, 2006 @ 23:14PM — Rode Richen

Actually, the real "inside story" is that Google is actually moving toward acquiring the rights to the Beatles' song "Here comes the Sun" and are in intenses negotiations with Michael Jackson who owns the rights to the Beatles' music.
It wants to use the music and lyrics in a new ad campaign to promote its open office offering coming soon.

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