Holtzbrinck Publishers owns such imprints as St. Martin's Press; Henry Holt; and Farrar, Straus, & Giroux. They are now producing podcasts to showcase their new titles. It's a good idea. Even if a reader doesn't consume audiobooks this will expose them to new books in a way that's better than simply reading a dust jacket or reading a book review. Jeff Gomez told DMNews, "What we're doing as a trade publisher is allowing users to experience new books whenever they want, the same way that they might not have the time to listen to a radio show the day it's broadcast, but will listen to it later."

"Book Publisher Enters World of Podcasting" [via Disembodied Voices Podcast Group]
Edited: PC