OPINION

An Analysis of Top Hollywood Film Revenues in Constant Dollars

Written by Aaman Lamba
Published August 12, 2005

The following is a preliminary analysis and some observations on revenues and viewership of the Top Hollywood films of all time.

This demonstrates that if one discounts inflation, most of the good films are all in the past.

The sources of data are IMDB.com, the MPAA and box-office archives.

Firstly, the current report from IMDB.com provides the list of all-time top grossing films in the United States, using box-office revenues.

The curremt top-ten are:


RankTitle

USA Box Office$

1Titanic $600,779,824
2Star Wars $460,935,665
3Shrek 2 $436,471,036
4E.T. the Extra-Terrestrial $434,949,459
5Star Wars: Episode I - The Phantom Menace $431,065,444
6Spider-Man $403,706,375
7Star Wars: Episode III - Revenge of the Sith $377,864,535
8The Lord of the Rings: The Return of the King $377,019,252
9Spider-Man 2 $373,377,893
10The Passion of the Christ $370,270,943


I applied a deflator to convert the top-grossing film revenues to constant 2005 dollars. I also retrieved a summary of historical ticket prices and converted this to constant dollars as well to use the same base.

The following are some interesting charts on the revenue generated by top-grossing films from 1937, the earliest data was available from IMDB.com:

const dollars revenue
Revenue in constant 2005 dollars per year generated by top grossing films

revenue trendline
Trendline of revenue from top-grossing films

One notes that box-office revenues seem to be leveling off, despite spikes caused by the blockbusters of the last few years - mostly the fantasy trilogies.

viewership
Viewership for top-grossing films by year

One notes the peak in viewership for top-grossing films in 1939, and the significant drop since then, recently improved. One also notes that 2005 has not contributed much thus far, despite some huge block-busters being released.

The following demonstrates how the ranking of films changes when measured in constant dollars rather than current dollars.

Const dollar ranking
Ranking by Const. dollar 2005 gross box-office revenue

Current dollar ranking
Ranking by gross box-office revenue

For comparison, these are the Top Grossing films, by Constant 2005 dollars

Rank in Const $Title

Const 2005$ Revenues

1Gone with the Wind $2,759,101,083
2Snow White and the Seven Dwarfs$2,498,993,041
3Star Wars$1,472,637,907
4Bambi$1,223,775,595
5The Sound of Music $1,001,314,638
6One Hundred and One Dalmatians$987,096,774.2
7Jaws $935,251,798.6
8The Exorcist$889,413,043.5
9E.T. the Extra-Terrestrial $871,642,202.4
10The Jungle Book $819,905,271.7

The preliminary conclusion one draws is that revenues generated from the biggest films are not providing much help in keeping revenues up. Also, viewership seems to be down for these films, probably because of home video sales for them.

The Star Wars films are especially interesting. When ranked by Constant 2005 dollar revenue, the ranking is:


Ranking table Star Wars

The Excel file used to generate these reports is provided. The Source Data sheet has the data used. The Original Web Query Data sheet has a web query which is refreshable to allow up-to-date revenue data. You are welcome to continue to work the data.

Technorati Tags: , , , , , , , , , ,

Aaman Lamba is a Blogcritics editor, as well as the Publisher of Desicritics.org, a Blogcritics network site covering media, politics, culture, sports and more with a global South Asian focus
Keep reading for information and comments on this article, and add some feedback of your own!
An Analysis of Top Hollywood Film Revenues in Constant Dollars
Published: August 12, 2005
Type: Opinion
Section: Video
Filed Under: Culture: Business and Economics, Video: Film and TV Business
Writer: Aaman Lamba
Aaman Lamba's BC Writer page
Aaman Lamba's personal site
Spread the Word
Like this article?
Email this
Submit to del.icio.us Save to del.icio.us
RSS Feeds
All RSS Feeds (240+)
Comments on this article
BC articles by Aaman Lamba
Culture: Business and Economics
Video: Film and TV Business
All Video Articles
Aaman Lamba's personal weblog
All Opinion articles
All BC articles
All BC Comments

Comments

#1 — August 12, 2005 @ 15:43PM — Capn Ken [URL]

Wow, that's a lot of thinking you're asking me to do on a Friday afternoon ...

#2 — August 12, 2005 @ 15:46PM — Eric Olsen

jaw-dropping stuff Aaman - maybe a brief conclusion at the beginning, like all those complex studies, would help clarify for the less perspicacious, like me

#3 — August 12, 2005 @ 15:59PM — Bob A. Booey [URL]

Did you really do this, Aaman?

I don't think anyone in Hollywood has any idea how to turn things around. The major studios are creatively, artistically and soon perhaps financially bankrupt.

70s remakes are not the answer, despite the success of Dukes of Hazzard.

That is all.

#4 — August 12, 2005 @ 16:21PM — Aaman [URL]

Thanks Eric,

I'll put in a summary up front - unable to save in MT for some reason.

And yes, Bob, I did these - not very difficult really, and still incomplete as far as where I want to take it.

Blockbuster sequels aren't helping evidently

#5 — August 12, 2005 @ 16:34PM — Tan The Man [URL]

Adjusted for inflation, I think Gone with the Wind tops Titanic.

#6 — August 12, 2005 @ 16:40PM — Aaman [URL]

Tan,

You've pointed out something basic that I missed in my calculations - please excuse me while I revise and republish my charts

#7 — August 12, 2005 @ 16:44PM — Tan The Man [URL]

Well, you can make a separate article on Classic Hollywood movies list

this one can just be a modern hollywood movies list

#8 — August 12, 2005 @ 16:49PM — Aaman [URL]

No - I used the wrong multiplier, which is why Classic Hollywood was underrepresented in the list - am republishing - the new list of top films is quite interesting - and shows even more strongly my main point that the good films are all in the past

#9 — August 12, 2005 @ 16:51PM — Bob A. Booey [URL]

Aaman, if I ever lose my mind, sell my soul, and run a major studio, I'll hire you as a number cruncher.

That is all.

#10 — August 12, 2005 @ 16:56PM — Dave Nalle [URL]

What striked me as interesting about this list is that while some of these films are both 'blockbusters' by design and also very good films, the top film is really neither. There's nothing about Titanic which automatically screams blockbuster except for its high budget, and frankly its not really a great film. There are probably a dozen better acted, better scripted and more interesting films released every year. Titanic is also the only 'chick' film to make the list, which I think may be significant in some way.

I look forward to seeing the revised version.

Dave

#11 — August 12, 2005 @ 16:58PM — Dave Nalle [URL]

It's also interesting that in your Star Wars ranking the lowest grossing film is unquestionably the biggest critical and dramatic success in the series, but also the darkest of the 6 films.

Dave

#12 — August 12, 2005 @ 16:58PM — gonzo marx

hell, if i were rich enough, i would hire Aaman just to keep my silly self honest...

..:::bows, hand over fist:::..

awesomely done, as usual...

am suprised not to see Casablanca, It's a Wonderful Life, Wizard of Oz and some others...good stuff for thinking on

Excelsior!

#13 — August 12, 2005 @ 17:00PM — Dave Nalle [URL]

>>am suprised not to see Casablanca, It's a Wonderful Life, Wizard of Oz and some others...<<

It's not a ranking of GOOD films, but of top grossing films.

Dave

#14 — August 12, 2005 @ 17:08PM — gonzo marx

d'oh

point taken

Excelsior!

#15 — August 12, 2005 @ 17:33PM — Aaman [URL]

Reworked - I'm sorry for the calc error - the table is more interesting now - especially the Star Wars elements.

#16 — August 12, 2005 @ 18:28PM — Tan The Man [URL]

Wow, that was fast...

quick question - are the Star Wars numbers based on the actual grosses of each year? Cause I know each of the original trilogy films were rereleased. Are the numbers from each calculated differently from the original release dates to the special edition release dates?

#17 — August 12, 2005 @ 18:36PM — Bill Wallo [URL]

There have been some excellent articles over at Slate about box office numbers that factor in the dwindling attendance numbers - and by dwindling, we have to say that about 1/3 as many people go to the movies today as did sixty years ago. The rise of home entertainment has been a significant long-term factor.

But that does raise a question in my mind: if contemporary films also make considerable sums in TV licensing and DVD sales - and many people simply don't go to see them until they are released later - how helpful is it really to compare box office figures to determine when the "good" movies were released?

Total revenues might be a more accurate form of comparison if we're going to try and compare today's multiple distribution stream environment with the past, when for many years the theater was the primary (if not only) option.

Just a thought. :)

#18 — August 12, 2005 @ 21:59PM — Aaman [URL]

Total revenues are not easily available, but may be a subject for a separate study.

Tan - these are the gross revenues, incl. the re-release, theater-only.

Note the absence of the LOTR series and the second SW trilogy in the top ten. Some pretty nice movies actually in this top ten.

Looks like people had better taste then:)

#19 — August 13, 2005 @ 00:23AM — Chris Beaumont [URL]

Very interesting stuff...

Another good site for box office figures and comparisons is this

#20 — August 13, 2005 @ 09:30AM — Aama [URL]

Thanks, Chris. I've linked to boxofficemojo.com as well in my post, wish I had a pro-membership to them

Aaman

#21 — August 13, 2005 @ 10:32AM — Chris Beaumont [URL]

YEah, me too!

I use them for my Box Office Upate figures. Even without the pro, they have a lot of info!

#22 — August 13, 2005 @ 11:17AM — Bill Wallo [URL]

Aaman -

I recognize that total revenues may not be easily available. But I think you need to focus on the fact that comparing box office results may not properly justify the conclusions in contrasting the past with the present.

In that regard, I offer Edward Jay Epstein's knockout stuff over at Slate - such as this article about where Hollywood really makes its money.


The best-kept secret in Hollywood, especially from Wall Street, is that the movie studios' biggest profit center is not theatrical movies, or even DVD sales; it is TV licensing. If the details of the profits remain clouded to outsiders, it is no accident. The studios purposely blur together their three principal revenue sources--the box office, video sales, and television licensing--into a single portmanteau category called "studio entertainment" in their quarterly and annual reports. Keeping audiences in the dark may be a time-honored Hollywood tradition, but this breakdown can be demystified by consulting the studios' internal numbers, which they furnish to the Motion Picture Association on a confidential basis.

Last year, the six major studios--Disney, Fox, Warner Bros., Paramount, Universal, Sony, and their subsidiaries--had total revenues of $7.4 billion from world box-office sales, $20.9 billion from world video sales, and $17.7 billion from world television licensing. Revenues, however, are what companies record, not what they earn. And, in the case of Hollywood, the revenues from movies, DVDs, and TV yield very different earnings.


With those kinds of numbers on video sales and world television licensing - almost five times as much as box office receipts - comparing the past with the present is an interesting exercise but doesn't really tell us all that much other than that Hollywood isn't looking to the box office for its money, and hasn't for a long time.

#23 — August 13, 2005 @ 21:55PM — Triniman [URL]

Very interesting, Aaman.

With so many other entertainment options for people today, I'm not suprised by the results.

Bill Wallo's comment # 22 was also interessting.

#24 — August 14, 2005 @ 03:51AM — adam [URL]

Brilliant Aaman. Much food for thought, by commenters, too.

#25 — August 14, 2005 @ 03:58AM — Cerulean [URL]

It's always Gone With the Wind at the top when they adjust for inflation. Many of the top grossing films of all time, whether in Aaman's calculations or those of others, are appealing to women and children. Many of the movies offered now now are not, and it costs them money, among other things.

#26 — August 14, 2005 @ 09:51AM — Aaman [URL]

Cerulean, you've got a valid point - the reason, perhaps, is that family and children's films mean more tickets per group of viewers, unlike the adventure thrillers, etc. which might mean sales of one or two tickets per viewing unit.

Another analysis, again not very easy, but I shall try, can be to assess returns exceeding the original investment on these films, adjusted to constant dollars.

#27 — January 7, 2008 @ 07:36AM — Amr [URL]

What about the "Transformers" movie

Want comments emailed to you? No spam, promise! Address:

Add your comment, speak your mind

(Or ping: http://blogcritics.org/mt/tb/34090)

Personal attacks are not allowed. Please read our comment policy.





Remember Name/URL?

Please preview your comment!

Fresh
Articles
Fresh
Comments