OPINION

Rush Limbaugh Faltering, Air America Radio Gaining in Florida

Written by Balletshooz
Published August 10, 2005

Warning to conservative talkers: objects in the rear-view mirror may be closer than they appear.

Rush Limbaugh better not look in the rear-view mirror because he might not like what he sees coming up from behind. Despite fictitious and cherry-picked press releases from Rush Limbaugh's syndicator Premiere Radio Networks, Rush Limbaugh is faltering across the country. In Florida, Limbaugh's home state, the trend is even more pronounced, as the newly formed "liberal talk radio" station Air America Radio is exploding in popularity almost overnight.

The most recent Arbitron ratings are out for the Miami-Ft. Lauderdale market and they spell bad news for Rush Limbaugh and other "conservative" talkers. The Arbitrons are by no means definitive proof of the success of a business venture, but they can be a good indicator of the general trend in the audience and market share of a radio station.

In the Spring 2005 reporting period, Rush's station WIOD-AM has a 2.8 listener share, down a whopping 33% from his 4.2 share in the Fall of 2004. Air America Radio, on the other hand, has a 2.0 share in Spring 2005, up a grand total of 66% since the Fall of 2004. While Rush Limbaugh fans may take solace in the fact that he still maintains a narrow advantage in Florida over the upstart, liberal Air America, one must also consider that he has had a 20 year head start to build a listener base, which is traditionally slow to develop in AM talk radio.

Adding to Rush's woes, aside from his doctor shopping criminal prosecution, which is still pending, is the fact that the Arbitron statistics are rolling averages that represent data from past ratings periods as well. Thus, for the newly formed Air America Radio to already be posting significant gains in such a short amount of time says a lot about the devotion of its ever-growing listener base. Moreover, the data included in the Spring 2005 Arbitron includes time periods where Air America Radio was off the radar, which overall should skew the data downward and makes their increase to a 2.0 share an understatement.


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Rush Limbaugh Faltering, Air America Radio Gaining in Florida
Published: August 10, 2005
Type: Opinion
Section: Politics
Writer: Balletshooz
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#1 — August 10, 2005 @ 21:13PM — RJ [URL]

Pray tell, how much money did Rush have to take from little kids and the senile elderly to get his show meeting payroll?

#2 — August 10, 2005 @ 21:32PM — billy

now lets not jump to conclusions. they havent been convicted of anything, just like KARL ROVE. I have heard more than a few people not want to rush to judgment there with regard to Rove, lets give good old AAR the benefit of the doubt.

#3 — August 10, 2005 @ 21:32PM — Victor Lana [URL]

I've never understood Rush's popularity (so-called as it were). I think he was just in the wrong place at the right time, or something like that. I have heard him pontificate, and truthfully he has lost credibility since his problem with drugs.

He's like the NYC monsignor who recently made a name for himself screaming about morality, but now the cleric has been caught hooking up with the rectory secretary. Rush is that same kind of hypocrite. He used to scream about people's weaknesses whilst he himself was weak (very weak) too.

No wonder Air America is doing so well.

#4 — August 10, 2005 @ 21:51PM — Ronald C McKito [URL]

Does anyone know how long he had this drug problem? Or is there proof he was addicted to this drug.

#5 — August 10, 2005 @ 21:54PM — RogerMDillion

"is there proof he was addicted to this drug."

He said he was, but then he's been known to be quite a liar.

#6 — August 10, 2005 @ 21:55PM — troll [URL]

hmmmm

if the link is al franken the poster.....needs a spankin'?

troll

#7 — August 10, 2005 @ 21:57PM — billy

rush is under criminal investigation for doctor shopping and he went to rehab and admitted on the air he has a problem and lost his hearing he took so much dope.

#8 — August 10, 2005 @ 21:58PM — Ronald C McKito [URL]

ahh ok thankyou for clearing that up. I was just wandering becasue I have heard talk radio D.J. saying one thing or the other and was not sure what was hype and what was not.

#9 — August 10, 2005 @ 22:11PM — gonzo marx

what was it, years...8 or 9 , if memory serves..

up to 30 oxycontin a day...somewhere he figured out to crush and snort the pills rather than take them orally

and that, gentle readers, is the difference between consuming a substance to kill pain, and to get high...

hey, maybe that's it..his ratings are dropping because he isn't quite as funny, since he isn't so whacked out on drugs???

a poster boy for the adage you can work when you are stoned...

Excelsior!

#10 — August 10, 2005 @ 22:42PM — marty thau

It sounds to me like his ego has gotten the best of him Whenever a listener calls in and differs with him he is nasty beyond reason. It appears his arrogance has finally caught up with him. Good riddance, Rush. His 15 minutes are over.

#11 — August 11, 2005 @ 00:28AM — Dave Nalle [URL]

Balletshooz, are you constitutionally incapable of telling the truth? Does Air America pay you to spread lies for them?

>>In the Spring 2005 reporting period, Rush's station WIOD-AM has a 2.8 listener share, down a whopping 33% from his 4.2 share in the Fall of 2004. Air America Radio, on the other hand, has a 2.0 share in Spring 2005, up a grand total of 66% since the Fall of 2004.<<

First off, WIOD is not down in the ratings, it's up. While it had a higher share in the Fall, it's trend prior to that was in the mid 2s and it spiked in the fall and then dropped back to normal in the Winter season. In fact, in the Spring season when you claim it lost listeners to WINZ (Air America), WIOD actually gained .4 share from 2.4 to 2.8. And back in the Winter when WIOD dropped, the Air America station gained 0 share. So what you are saying is that WIOD's drop in ratings 3 months previous somehow led to WINZ's gain 3 months later at a time when WIOD also gained listeners? You're essentially comparing ratings from different time periods to m ake your comparison. Do you realize how absolutely full of BS that is?

But wait, it gets better.

You see, Miami/Ft. Lauderdale is right next to the West Palm Beach/Boca Raton market, and in fact most of the stations you can listen to in one area can also be picked up in the other. So the stations you are comparing also have ratings for the neighboring market which you did not include. In addition, there is a SECOND station (WJNO) in WPB/Boca which also carries Rush Limbaugh, adding to his overall ratings, though it is weaker and doesn't reach the Miami market. There's no second Air America affiliate.

The actual numbers from both adjoining markets for stations carrying Rush Limbaugh vs. WINZ which carries Air America are.

WPB/Boca Miami/FLT Total
W S W S W S
WINZ 1.0 .6 1.2 2.0 2.2 2.6 (Air America)

WIOD 1.6 1.8 2.4 2.8 3.0 4.4 (Rush)
WJNO 3.4 3.2 --- --- 3.4 3.2 (Rush)
Combined 6.4 7.6

So the good news for Air America is that they actually have higher overall ratings in the area. Their share is 2.6. The bad news is that it's only up .4, not the .8 you claimed it went up, because it went down in WPB/Boca while it went up in Miami.

The even better news, which your cherrypicking of data and comparison of ratings during different time periods missed, is that during this period when you claim Air America stole listeners from Limbaugh's stations they actually gained 1.2 share, THREE TIMES as many listeners as Air America gained. Because of their small ratings percentage assessments of increases usually favor Air America, but in this case AAR is up 18% while Limbaugh is up 19%, so AAR loses on both numbers and percentage of total listeners.

So, once again when we put aside your cherrypicked numbers and invalid comparisons and look at the real Arbitron ratings you're proven wrong and in fact, AAR was again outstripped by Limbaugh who showed strong gains in the area not losses.

This is exactly the same kind of misrepresentations which were pointed out in your previous posts about Air America. Are you incapable of learning from your past mistakes?

Dave

#12 — August 11, 2005 @ 00:32AM — Dave Nalle [URL]

BTW, if anyone has any doubts about these numbers, feel free to check the Arbitron data for youself. Make sure you check both markets and all three stations involved. Just look here.

And seriously, Balletshooz - if they're paying you to do this they ought to stop payment on the check, because you're not doing a terribly good job.

Dave

#13 — August 11, 2005 @ 01:06AM — Frank Fisher [URL]

I don't care for Rush's political views, but as a pain doctor, I feel some sympathy for his medical condition. Mr. Limbaugh very likely suffers from severe chronic pain. This is often best controlled with high dosages of opioid analgesic medication such as Oxycontin.

When used to control pain, addiction among patients is rare. It is unlikely that he is an addict at all, although he may even believe he is.

Frank Fisher

#14 — August 11, 2005 @ 01:13AM — gonzo marx

ummm Frank..he crushed, chopped , and snorted up to 30 pills a day

one does not snort to relieve pain, in fact, i thas an entirely different effect when ingested in that fashion

the "pain" excuse ended the moment he started snorting, it's just another rationalization form a junkie

i am glad he seems to be getting over the physical addiction to the substance, not something i would wish on almost any human being

now , if he would 'fess up about his past hypocrisy concerning folks with substance abuse problems, it woudl help gain some credibility and might even help him with the psychological effects of his addiction...

but seriously..as a "pain doctor"...can you truly state that anyone could gain pain management benefits from snorting 30 pills a day?

Excelsior!

#15 — August 11, 2005 @ 01:53AM — Al Barger [URL]

Brother Balletshooz, you are just SICK with this Air America silliness. I appreciate a good crazed obsession.

Really though, the hatin' on Rush is unbecoming, all the gratuitous mean crap about his personal chemical issues. You Rights and Freedom people are supposed to be tolerant and understanding, and all like that.

In short: PLAY NICE, DAMMIT.

#16 — August 11, 2005 @ 02:26AM — Dave Nalle [URL]

If he can't play nice - I can understand how irritating Limbaugh is - he could at least try to get the numbers right.

Dave

#17 — August 11, 2005 @ 06:48AM — TC@LeatherPenguin [URL]

Dave, Balletshooz wouldn't know how to read an Aritron book if it was written in braille and you jammed in in his blinded eyes.

This is like the third time he's tried to mount an offensive pushing Air Idiot as a success. Every time, the numbers get hashed.

In the only markets the AAR clown crew is showing success, the stations use local voices during morning drive time to give their ratings a boost.

Air Idiot's nothing more than Clear Channel's "let's plug this crap in" handiwipe for stations in their stable that are failing to make their nut.

#18 — August 11, 2005 @ 06:50AM — TC@LeatherPenguin [URL]

Hey, Balletshooz? Why don't you just link directly to the Arbitron numbers? Why you running them through your moonbat brethren's filter?

#19 — August 11, 2005 @ 07:21AM — skip

Yes, Rush is a loudmouth idiot....

And Yes, Air America and Franken are thieves ...steeling from the poor....

#20 — August 11, 2005 @ 07:25AM — Matthew T. Sussman [URL]

It's rather noble to continue believing in a cause, i.e. "there's a drug problem in America" while he himself struggles through one, rather than weaken his beliefs and say "drugs are OK."

Hypocrite? Aren't we all at some point? Are we all supposed to be perfect?

"Haha, Rush took painkillers!" Is that all you got? That's a pretty immature ad hominem argument. Bill Maher beat up his girlfriend, but it doesn't make me want to watch his show any less.

#21 — August 11, 2005 @ 07:42AM — Matthew T. Sussman [URL]

If you want a balanced partisan view at this, the same goes with Michael Moore. Both Moore and Limbaugh are song-and-dance men who have something to say. Is it right? Maybe, maybe not. But when the other side of the political spectrum stomps their feat and say "Look at what they're saying! They're spreading LIES!" then that inherently means they are listening to them.

Don't like something? Don't listen to 'em.

Sick of Paris Hilton? Stop watching her. Stop watching TV bits about her. Don't even complain about her. Just say nothing.

When people at the DNC mentioned Rush and the RNC mentioned Moore, that was so much free publicity for both.

Moral of the story: Stop your immature bitching about a winger who thinks differently than you.

Also, don't make the same post three times.

#22 — August 11, 2005 @ 08:05AM — bhw [URL]

Bill Maher beat up his girlfriend, but it doesn't make me want to watch his show any less.

Well, if it's true that he beat her up, it SHOULD make you want to watch his show less. Why put money in the pocket of an abuser?

Don't like something? Don't listen to 'em.

Or in this case, don't read 'em? ;-)

#23 — August 11, 2005 @ 08:32AM — Matthew T. Sussman [URL]

bhw, I've learned I can't judge TV/radio/newspaper personalities by their character. I'm not looking to be their friend, I just want their product. If I ignored everybody who made mistakes that not only disappoint me but probably themselves, then I'm left with watching that local access channel at 4 in the morning with all those colored stripes and monotonous tone.

And you're right about ignoring "this thread." I just want to shake some reason into these people -- author and commenters -- that bitch and bitch about entertainment that they can't stand.

Live and let die, I guess.

#24 — August 11, 2005 @ 08:39AM — Nancy

LOL - I voted with my shoes - or purse, or whatever - by getting rid of TV, & I refuse to listen to any radio 'talk' show: they're all just too irritating, regardless of what end of the political spectrum they're on. Much ado about nothing, as if anyone cared what their opinions were.

#25 — August 11, 2005 @ 08:39AM — Natalie Davis [URL]

The judge in the Bill Maher case dismissed the suit, Mr. Sussman, so you have no idea about what happened between him and his former girlfriend. Have you stopped beating your wife?

Good point about the posting the essential same post thrice.

#26 — August 11, 2005 @ 08:41AM — Dave Nalle [URL]

'Taking pain killers' is one thing. Rush snorted ground up painkillers that weren't prescribed to him. That's just a tiny bit different. Nonetheless, lots of people have substance abuse problems and go to rehab and get straightened out and the public forgives them. I might note that this includes our President. Others - including prominent Democrats like Teddy Kennedy - just continue to function with their ongoing substance abuse problems and if they can still do their jobs we give them a pass out of respect for their privacy.

As for Bill Maher - what beyond his grating personality do you really need to turn his show off? The only thing on the air that's more painful is Franken's TV borecast of his radio show. With John Stewart and Dennis Miller on the air doing this kind of show right, how can those two clowns show their faces at all?

And finally, Balletshooz doesn't need the real Arbitron numbers, when he can get his summary and talking points direct from DailyKos, where there are already articles misrepresting the data so he can just borrow their errors.

Dave

#27 — August 11, 2005 @ 08:51AM — Nancy

I find Limbaugh to be another self-righteous phoney & hypocrit. I can respect most people who have different views, even extreme ones, but someone who makes a living out of verbally attacking those who can't respond or defend themselves because they don't have the same resources he does is a pig, and he's one of the most porcine, mentally as well as physically. Which reminds me: anyone notice how he & Rove look like long-lost twins: pudgy & pasty-looking, like unbaked dough.

#28 — August 11, 2005 @ 08:52AM — Nancy

Sorry - transposed that 'e'. Where's my coffee...?!

#29 — August 11, 2005 @ 09:10AM — Barbara [URL]

>>'Taking pain killers' is one thing. Rush snorted ground up painkillers that weren't prescribed to him. That's just a tiny bit different. <<

What's the difference? its STILL TAKING DRUGS. Splitting hairs is not deflecting the truth - Rush is a lying blowhard.

#30 — August 11, 2005 @ 09:40AM — Dave Nalle [URL]

>>What's the difference? its STILL TAKING DRUGS. Splitting hairs is not deflecting the truth - Rush is a lying blowhard.<<

The difference is that if you're taking a prescription medicine for pain and taking the prescribed dosage for the proper amount of time it's not illegal and it's not a drug habit.

That said, you seem to have paranoidly leapt to the conclusion that I was defending Rush. Go back and read my comment again.

Dave

#31 — August 11, 2005 @ 10:07AM — Gabriel Chapman [URL]

I wonder if Rush being on Vacation for 2 weeks has anything to do with lower ratings.

Then again far be it from this repetative clown Ballethooz to come up with anything but yet another dellusional rambling.

Who let this clown post here>

#32 — August 11, 2005 @ 10:25AM — ss

I can't prove Rush is an addict, but I hope he is, and I hope all the evils depicted in Reefer Madness befall him. Plus one more, the one where he ends up in an alley telling a dealer
"I'll do anything baby...I"LL SUCK YER DICK!"
But seriously...
Where do you draw the line between long term use of a legally prescribed drug and drug addiction?
Once upon a time you could have said one's medical and the other starts out as just plain fun (though if it ends up just boring, you got lucky)
Since Viagra hit the market, not to mention all the 'mood managers' that, supposedly, 'real' drug addicts like alot too, how can you really tell the difference?

#33 — August 11, 2005 @ 10:50AM — Balletshooz

Sure. I wish someone would pay me to rant on a blog. Oops, I meant to link to the Arbitrons. My second link came out wrong.

Here is the link.

Arbitron

Here they are below as well.

(Copyrighted material deleted - DN/Ed)

#34 — August 11, 2005 @ 10:52AM — Balletshooz

Gee Dave, the arbitrons you link to show the exact numbers I posted above in my article. So who is misrepresenting the truth?

#35 — August 11, 2005 @ 11:16AM — Matthew T. Sussman [URL]

May not be quoted or reproduced without prior written permission of Arbitron.

Have fun in jail!

#36 — August 11, 2005 @ 11:19AM — Balletshooz

Oh gee, Im scared. Oh well, I intended to link to the page, which is publicly available.
I actually would prefer to remove that comment and just leave the link to the site, but I dont know how.

#37 — August 11, 2005 @ 11:31AM — Dave Nalle [URL]

>>Copyright 2004-2005 Arbitron Inc. May not be quoted or reproduced without prior written permission of Arbitron. <<

LOL. Did you get their permission?

>>Gee Dave, the arbitrons you link to show the exact numbers I posted above in my article. So who is misrepresenting the truth?<<

You are, because you reported only half of the market data for the radio stations and you compared numbers from two different time periods. Do you actually READ the comments before responding to them?

>>Oh gee, Im scared. <<

You should be embarassed by the original post and your followups, not scared.

>>Oh well, I intended to link to the page, which is publicly available.
I actually would prefer to remove that comment and just leave the link to the site, but I dont know how.<<

No need. I already posted the link twice for you.

Dave

#38 — August 11, 2005 @ 11:39AM — Balletshooz

Oh I see, because Dave wants to insert new markets and new time periods for which I have not analyzed in my article then somehow I misrepresented the truth. Sure. Im not buying it. You should be embarrased for that blatant bait and switch.

#39 — August 11, 2005 @ 11:55AM — Dave Nalle [URL]

They're not new markets, they're one radio listening area divided into two markets by Arbitron. There's overlap because the towns are right next to each other. You can hear radio stations from both markets in both towns. Look at a map sometime. You can't assess the listenership of the two shows without combining the data from the two areas.

And there are no new time periods. You compared ratings changes from different time periods in your article. Why are you incapable of just admitting you made a mistake?

Dave

#40 — August 11, 2005 @ 12:54PM — Balletshooz

Just look at my comment 33. It shows the exact numbers I cited in my article. They are Arbitron's numbers, not mine.

Sure your point has validity, but it wasnt my purpose to analyze Boca Raton too.

"Why are you incapable of just admitting you made a mistake?"

It wasnt a mistake to analyze miami and exclude boca raton.

Although if I am accused of not being able to admit a mistake, then I do have something in common with George Bush after all!

#41 — August 11, 2005 @ 13:04PM — Silas Kain [URL]

Matthew, Matthew, Matthew. We can always count on you to bring forth some sanity in this insane world. Do you honestly think Arbitron really cares that their data was cited? Perhaps you've been watching too many reruns of OZ.

#42 — August 11, 2005 @ 13:43PM — Matthew T. Sussman [URL]

I can assure you, Silas, that the sanity brought by me is an illusion and only looks saner by comparison to my soul.

#43 — August 11, 2005 @ 14:18PM — Dave Nalle [URL]

>Just look at my comment 33. It shows the exact numbers I cited in my article. They are Arbitron's numbers, not mine.

Sure your point has validity, but it wasnt my purpose to analyze Boca Raton too.<<

Because you didn't want to present a complete picture of the actual listenership of the stations involved. Was it a mistake or a choice to not include the second station in the area which could reach listeners and also carries Rush Limbaugh?

>>"Why are you incapable of just admitting you made a mistake?"

It wasnt a mistake to analyze miami and exclude boca raton.<<

No, that was a deliberate deception. The 'mistake' I'm referring to is this:

>>In the Spring 2005 reporting period, Rush's station WIOD-AM has a 2.8 listener share, down a whopping 33% from his 4.2 share in the Fall of 2004. Air America Radio, on the other hand, has a 2.0 share in Spring 2005, up a grand total of 66% since the Fall of 2004.<<

You report WIOD's listenership change from fall to spring - 2 seasons. You report AAR's change from Winter to Spring - 1 season. Most talk radio stations had spike in listenership in the fall because of the election. Using as your baseline for one station the Fall ratings and as your starting point for the other the Winter ratings is an invalid comparison. If you do a Winter to Spring comparison for the two stations just in the one market, both are up. This is either a mistake or a deliberate deception. Maybe I was too kind to call it a mistake.

Dave

#44 — August 11, 2005 @ 16:41PM — John [URL]

AAR is wonderful and Rush is sick.

#45 — August 11, 2005 @ 17:46PM — slick

Geez people. Let's make it simple.

AAR is gaining traction in markets around the country and other's are not. If you really want to spend some time, do a national analysis and post that.

You all can split hairs over the arbitron numbers all you want, but the trend can not be denied. There's always two sides to a story and the audience wants to hear that. I'd like to remind you that the audience is America.

Who cares about someones personal drug use/problem? I don't! Doesn't bother me one bit! Get off it! Start talking about the issues that pertain to our great country. Use your energy for that!!! That's what makes both networks great and that's why they are enjoying the ratings that they are.

While you all are using your time to argue with each other, someone else just came in there to fill that void.

#46 — August 11, 2005 @ 17:50PM — Dave Nalle [URL]

>>AAR is gaining traction in markets around the country and other's are not. If you really want to spend some time, do a national analysis and post that.<<

I believe Arbitron already has national analysis numbers by specific talker. Interesting that Balletshooz isn't using those - I'll look into it.

>>You all can split hairs over the arbitron numbers all you want, but the trend can not be denied. There's always two sides to a story and the audience wants to hear that. I'd like to remind you that the audience is America.<<

Sure it can be denied. The problem is that every time Balletshooz brings up a specific market and claims there's a growth trend he turns out to be wrong. It's either a trend of growth for all radio in the market, or he's left out new stations which carry Limbaugh in addition to the one he looks at. It never seems to actually be the case that listeners have switched from one to the other.

Dave

#47 — August 11, 2005 @ 17:59PM — slick

Dave, you're fast. I couldn't hit the refresh button fast enough!

I'm curious, how would you're analysis of the Los Angeles market be? Specifically KFI and KTLK?

And forget Balletshooz, we're talking now; let's be nice and civilized, please.

#48 — August 11, 2005 @ 18:14PM — Dave Nalle [URL]

I have to make a correction to what I posted earlier. I was looking at the data rather than the seasons involved and misinterpreted somethign Balletshooz did.

The problem with his analysis of the Arbitron data is that he has arbitrarily chosen as his basis for comparison a starting date where WIOD had a spike because of the election while the AAR station was new and unknown and did not. Because the AAR station's numbers are identical for Winter and Fall I misinterpreted what he was doing by looking at the sequence of numbers rather than the seasons. The actual flaw here is not in comparing starting from different seasons, but in picking the most unfavorable and unrepresentative combination of numbers to compare. For a fair comparison he either needs to look at a longer period or compare growth in a normal season which isn't impacted by the election.

And, of course, he's still ignoring those who listen to Rush on other stations.

Dave

#49 — August 11, 2005 @ 18:18PM — Dave Nalle [URL]

Slick, I believe that Balletshooz posted a similar article on LA a couple of weeks ago and someone else did the same sort of analysis of that one that I did of this one, again pointing out that he had ignored the fact that Limbaugh is carried on multiple stations while AAR is only on one station.

I believe that post is located here.

I have to go eat dinner, but later today I plan to look at national Arbitron trends on this and I'll look at LA too.

Dave

#50 — August 11, 2005 @ 18:51PM — slick

Dave, thank you for your honesty. Kudos to you!!!!

I'm still uncertain as to what your impression of the Los Angeles market is with KFI and KTLK.

Of course if AAR had 4, 8 or 12 full arbitron books behind it, that would make things fun, but AAR doesn't have that as compared to Rush and his network.

I would have to say though as a whole, the markets that AAR has entered, there is a general decline in listeners to Rush vs. the increase in listeners to the local AAR station. Los Angeles aside, look at Portland, Oregon for example.

My point here is that it's pointless to split hairs over the arbtron numbers. We all know that the swing goes both ways and currently the swing is going in AAR's direction; powered by the nonstop influx of political movement in our current time. Iraq, Rove, Bolton all force all informed Americans to seek out all sides of the arguement and that is where AAR is filling the void. They provide a first or second perspective (depending on your school of thought)that can't be found anywhere else right now and that's what will continue, as a whole, to drive their ratings up; hopefully both in the end inspiring Americans to become even more involved in the political fabiric of our day!

#51 — August 11, 2005 @ 19:36PM — Duece

I'm too busy to listen to talk radio.

What do people do for a living, that they have all of this disposable time to devote to talking heads?

I work, I play music at night, I get up, I go to work. I make good money, have a nice house 3 cars etc... but I'll be damned if can figure out the time factor involved to paying attention to blather all day long.

Wow. What an eye opener.



#52 — August 11, 2005 @ 19:52PM — slick

Deuce,

Welcome.

#53 — August 11, 2005 @ 20:00PM — gregrocker

The right will attack anything reflexively because they are by nature reactionaries and don't know any other path to power. Now that they control the government, we can see what positive programs they have to offer - war and fiscal disaster. The left was built on programs like the New Deal but have been shut out of power and now find themselves in the position of reacting, a political paradign they had no history or preparation for other than Vietnam (not a bad one considering the circumstances). Air America has come along to coalesce the opposition at the same time that there was a desperate need to counter the right's pirating of the AM radio dial for nonstop blanket agitprop. It is kind of an ill-fitting suit, but necessary nonetheless. America will rue the (election) day it took away checks and balances in a system built on just that. AAR is all we have got, plus a couple of pugnacious Boxers who are flummoxing their corrupt leadership.

#54 — August 11, 2005 @ 20:06PM — Natalie Davis [URL]

True that, but let's be fair. Not everyone on the right leaps to knee-jerk reactions and many on the left do.

#55 — August 11, 2005 @ 21:14PM — El Bicho

"...Dennis Miller on the air doing this kind of show right"

Dave, if Miller was so right, his show wouldn't have been cancelled back in May. You spend too much time online.

Also, I notice different items being argued. While Balletshooz is premature and ridiculous with the ratings proclamations, you don't get to combine radio stations ratings because that's not the way the game is played. Advertisers only pay for commercials on one station, except for network spots. The ratings are for the benefit of charging advertisers, so total listenership belongs in a different discussion

#56 — August 11, 2005 @ 21:54PM — Dave Nalle [URL]

>>I would have to say though as a whole, the markets that AAR has entered, there is a general decline in listeners to Rush vs. the increase in listeners to the local AAR station. Los Angeles aside, look at Portland, Oregon for example.<<

In every market I've looked at if you take the full numbers including multiple stations carrying Rush and whatever stations are carryng AAR content, AAR makes gains - they have the advantage of starting out from scratch - but the key thing is that they are definitively NOT making those gains at the expense of conservative programming. They're either getting new audience or getting it from PBS. Every example I've seen of a conservative station going down while AAR goes up is flawed - it's almost always people switching from one conservative station to another, not to AAR.

>>My point here is that it's pointless to split hairs over the arbtron numbers. We all know that the swing goes both ways and currently the swing is going in AAR's direction; powered by the nonstop influx of political movement in our current time. <<

The growth AAR is experiencing is because they're new. And it's not a swing, unless it's from PBS which isn't in the Arbitron ratings.

But I have to add that I think the Arbitron rating system sucks and is totally inaccurate, but it's what we have.

Dave

#57 — August 11, 2005 @ 21:58PM — Dave Nalle [URL]

>>Also, I notice different items being argued. While Balletshooz is premature and ridiculous with the ratings proclamations, you don't get to combine radio stations ratings because that's not the way the game is played. <<

The comparison being made by Balletshooz is of AAR vs. Rush Limbaugh, so it's entirely correct to include in that ALL the stations Limbaugh is on in a given market. In addition, the comparison in Florida is flawed not only by his omission of the second Limbaugh station (which is actually pretty tiny), but even more by his ignoring of the complete ratings for the stations he looked at by not combining numbers for the two markets those stations reach. Would the comparison be valid if I only looked at WOID and WINZ in WPB/Boca where Limbaugh gained and AAR lost following?

Dave

#58 — August 11, 2005 @ 22:44PM — Ed

B-U-L-L-S-H-I-T

Air America is the most Heartless group of People on Earth.

You don't believe me, just ask the Boys/Girls Club that they STOLE over $800,000 from.

#59 — August 12, 2005 @ 00:08AM — Dave Nalle [URL]

At this point I think we need a new complaint about Air America, Ed. That one's pretty much played out, and regardless of what you read on FreeRepublic, the current management of AAR had no direct connection to the crime you're trying to pin on them.

Let's just stick to how they're boring, grating and unpopular - can't go wrong with those complaints.

Dave

#60 — August 12, 2005 @ 11:31AM — KL

If you listened to Rush you would see that he does not belittle callers are spew hate. I believe that he cares about our country, just as I do, and really has a heart of gold. All the negative things that people think or say about his actions are spread by people that do not know first hand, they are just going on rumors that are popular. It's easy to dismiss something you do not have much real knowledge of.

#61 — August 12, 2005 @ 11:37AM — billy

"Rush you would see that he does not belittle callers or spew hate."

Have you ever heard Rush? He called a military member a "staff puke" he called women "femenazis" he called liberals "terrorist sympathizers". He is probably one of the most hateful men in america.

Davem you are right, that freeper line is played out. there are plenty of real complaints, like

"Replacing Morning Sedition with Springer was a mistake"

"Al Franken is sort of boring"

"Alot of Sirius subscribers were caught off guard when they went exclusive with XM"

"Some of their stations are fuzzy"

But overall AAR is a breath of fresh air.

#62 — August 16, 2005 @ 16:01PM — Jon

hahaha, what a joke. Rush kicks Air America's ass, and Air America will be bankrupt just as soon as its investors get tired of losing money on it. Keep dreaming, libs, but unfortunately for you, reality is NOT defined by your perceptions, no matter how strongly you insist those delusions are fact. :P

#63 — August 16, 2005 @ 16:45PM — Dave Nalle [URL]

You know, every time I see this title with my old eyes I think it says 'Rush Limbaugh Fattening..."

Dave

#64 — August 16, 2005 @ 16:58PM — MCH

Jon;
Looks like you're into labels. So if "lib" is short for liberal, would that make you conservatives "cons"?

#65 — September 1, 2005 @ 17:31PM — Michael J. West [URL]

I hate Rush Limbaugh and everything he says and stands for. But if Air America's gaining ratings points it ain't because I'm listening to it. Even considering that I agree with the majority of things they say, it's the exact opposite of entertainment. That's what radio IS--entertainment. And who the Hell wants to listen to a bunch of self-righteous anger from jerks who don't really know how to do radio (and believe it or not, there's more to it than being articulate and knowing the issues)?

I'm not saying you're right or wrong about the Arbitron ratings. I'm just saying I'm not sure if it's a good thing that more people are listening to Air America. Good politics; bad radio. It's doing way more damage to the liberal cause than Rush is.

#66 — September 16, 2005 @ 17:12PM — Rush is a fat pig

Rush Limbaugh is a retarded sack of shit. Hypocrite and liar.

#67 — September 27, 2005 @ 17:54PM — Ed

A couple of notes from a radio insider:

1. Talk radio numbers normally go down for established stations in the spring book. Fall's prime time for talk/radio -- election cycles are big.

2. Rush's 4 rating in Miami ain't much to begin with. Perhaps the talk and news audience is fragmented along linguistic lines not seen in other markets. If so, then it's hard to apply Miami's numbers across a broad section of the country.

3. AAR's growth is, despite all of the above, fairly remarkable. Anyone who wants to minimize a jump from 0.5 to 2.0 should look first to any set of format changes to see how hard it is to add 1.5 points at the same time you disrupt your programming. Many format changes result in lower initial ratings, as the old station's fans take off and new listeners come into the tent oh-so-slowly.

The old PR guy in me says this: Rush wouldn't be comparing himself to AAR unless there was a problem. Otherwise, he'd do what you always do in the radio biz: ignore the competition.

AAR is clearly on Limbaugh's radar screen.

About damn time.

#68 — September 27, 2005 @ 18:00PM — ed

Dave's comments (not seen before posting) about Miami being a combined market also affect overall ratings. Still, if you live in Miami, why would you listen to Rush (or anything else) on an out-of-market or out-of-the-city station? It speaks to a potential problem with the station itself. However, I'd be willing to bet that most of each city's Rush listenership is from their respective cities. Given identical programming, one would likely stay with the station that provided the most local information.

#69 — September 27, 2005 @ 19:06PM — Dave Nalle [URL]

>>1. Talk radio numbers normally go down for established stations in the spring book. Fall's prime time for talk/radio -- election cycles are big.<<

Which is one of the things which screws up all of these articles from Balletshooz, because he never takes that into account.

>>2. Rush's 4 rating in Miami ain't much to begin with. Perhaps the talk and news audience is fragmented along linguistic lines not seen in other markets.<<

Bingo. And it IS seen in other markets. The real story in Radio right now isn't AAR, it's the surge in popularity of new Hispanic Talk stations all over the country.

>>The old PR guy in me says this: Rush wouldn't be comparing himself to AAR unless there was a problem. Otherwise, he'd do what you always do in the radio biz: ignore the competition.<<

Rush is right to compare himself to AAR. The most successful shows there - especially Randi Rhodes have basically cloned his format, including cloning his rather vicious and poorly researched attacks.

Dave

#70 — November 14, 2005 @ 00:42AM — Scott Butki [URL]

If you're confused it's probably because the premise of this piece is flawed, as Dave points out in his posts.

#71 — November 14, 2005 @ 01:49AM — Dave Nalle [URL]

He's also confused because he's a spammer, Scott - check the URL.

I'm away from my office or I'd delete it - will catch it later if no one else does.

Dave

#72 — August 25, 2006 @ 12:21PM — Merrily Hines

Rush Limbaugh faltering?????? Wishfull thinking pal. He expresses, quite eloquently, the thoughts and feelings of a great many Americans. We just tend to be quieter and more dignified in our criticisms than the "great unwashed" radical left".

#73 — August 25, 2006 @ 12:32PM — MCH

Merrily;

Limbaugh has at least one thing in common with the "great unwashed radical left"....

....draft dodging....

:-)

#74 — October 4, 2006 @ 11:22AM — Tony

The author of this article is a doorknob. It's content is mostly wishful thinking combined with the hopes and aspirations of the author for some lib to come along and challenge Limbaugh. It's never going to happen dude, nobody wants to listen to a bunch of drivel from Franken or his lame list of cohorts at Air America. The free market just isn't supporting them. Liars like Franken can only last so long before they are smothered by their own words.

Where is Air America today. I'll tell you, they can barely make payroll and they can barely keep listeners.

#75 — October 4, 2006 @ 12:27PM — Nancy

Limbaugh only continues to make payroll because his neocon backers funnel money to him; that's how he stays in business. He has no audience except the hard-core idiots who think Bush is the son of God.

#76 — October 4, 2006 @ 18:08PM — Ann Moultis [URL]

Rush Limbaugh is the greatest!!!!!!! A day without Rush is a day without sunshine.

#77 — April 3, 2007 @ 17:15PM — Mike

I know where Air America is today, out of business!

#78 — April 3, 2007 @ 18:21PM — sr

As always dont confuse the liberals with facts. We need a hunting season for them without a bag limit.

#79 — April 3, 2007 @ 20:20PM — gregrocker

Little did the Young Americans (Republicans) know that their well-attended seminar at last year's convention on Talk Radio was infiltrated by quite a few of us who are monitoring their dirty tricks aimed at undermining Air America. The rest of the convention was boilerplate doublespeak on how to dupe the public into believing that they are "reforming" or "improving" foundation social programs they openly admit they are out to kill, but can't admit since they'd be outed as the crackpot privileged Little Lords Fauntleroy they are, as they flounce from the meeting on how to scapegoat gays over to a closet gay orgy of the pasty and pudgy.

But the Talk Radio seminar was buzzing with the plans for throwing up smear blogs, phonying ratings reports that are never published, smearing the whole enterprise with the misdeeds of an early CEO who misrepresented himself, etc ad nausem. Monomaniacal were the trickster progency of Rove, Abramoff and Reed in the need to shut up the first challenge to the rightwing dirty tricks talk radio juggernaut, a disinformation operation that would astound Goebbels.

Air America even as a fledgling start-up speaks truth with such power and take-no-prisoners pugnaciousness that the right thought they own as bully boys who bullied their way into power, bullied the opposition into complaisance, even tried to bully their own more conscientious members into silence as they blew the whistle on the spiraling fraud. Air America gives it right back to them in spades. This sets the hair on fire of the rightists who ginned up their dirty tricks squad to throw everything they can at Air America to collapse it. It is vulnerable because it doesn't have a Moonie fraudster convict, or an Aussie press baron, to float it through the lengthy start-up period. It only has truth, and the right is certain they can snuff that too since it worked so well with Iraq, the media consortium's findings on who actually won the 00 election, even the objections of GOP U.S. Attorneys to being smeared for crying foul.

But somewhere in the recent past we reached critical mass of the GOP's towering mass of lies. Bullies started being outed and shown for the chickenhawk closetcase cowards they really are. Now is the time for the rightists to ask themselves if they really want to push it any further. You have lost two wars in which the whole world rooted for the other side because YOU are YOU, filthy lying scumbag rightist ideologues. You destroyed the reputation of the United States in every corner of the world, bankrupted the government, sent your party into a 15 point Pew nosedive. All that is left for you is to slither back into the holes you crawled out of, lest we take the shovel to you for a final coup de grace.

Remember whose side always wins in a revolution. But this time the guillotine is too good for the likes of you.

#80 — April 3, 2007 @ 21:36PM — sr

gregrocker thanks for the entertainment. Keep on trucking sweetpea.

#81 — April 20, 2007 @ 16:56PM — Mike

Entertainment is right! You really like to hear yourself talk :) Thanks for the laugh gregrocker!

#82 — February 11, 2008 @ 11:43AM — Jesse

You are kidding with this blatantly partisan "article", right?

How about a follow up detailing how Air America is doing in 2008?

Or do you blame its failure on conservative "dirty tricks"? I'm sure it couldn't be that people don't want to listen to angry liberals all day long.

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