REVIEW

Searching With Style: Google Hacks

Written by DrPat
Published June 17, 2005
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A short chapter packs a solid punch on searching for images. The authors begin with Google's Advanced Image Search, which lets the user filter images based on type, size and color. Content filtering for images is less than 100-percent safe, they point out, so some images may be questionable for family fare. But several hacks add the ability to find corporate logos, or search for personal photos.

Hack #53: Capture the Map—Put a little Risk into your Googling as you try your hand at world domination.

Next come the "add-ons," like Googling via IRC. And what in the blazes is a Search Engine Belt Buckle? This is a hack that "repurposes your PDA to display a scrolling list of 24 hour's worth of all the bizarre and banal things that people are looking for on the Web—right there just above or below your navel."

"Whatever your reasons for trying, switching to or lusting after a Gmail account," the authors say in the opening of Chapter Six, Gmail, "you're sure to be delighted both by its proper and 'improper' uses—the latter being the focus of the chapter." The gigabyte-sized storage of the Gmail account is its major draw. But even if you have one, how easy is it to use? The first hack is how to get an account, followed by how to create custom addresses. My favorite? Using your gig of Gmail space as a Linux filesystem!

Hack #79: Drop a gig of Gmail storage on your Windows desktop, and treat it just like any other drive.

Chapter Seven covers Google AdSense, a site-customized ad service that uses keywords from your content to deliver appropriate advertising to your site. The first hack in this chapter covers click-through rates (CTRs), and how they affect the cost/value of advertising. Further hacks help you generate, scrape from your competitors' sites, and evaluate the worth of AdWords keywords.

The filet mignon meat of the book is the chapter on Webmastering. Here is the discussion of the mysterious Page Rank and the "even more mysterious ranking algorithm." Strategic linking, "hot and cold running content" that is on-topic, and not linking to bad neighborhoods, as Google calls them, all affect your site's Page Rank.

Hack #89: Be a Good Search Engine Citizen—Five don'ts and one do for getting your site indexed by Google.

The authors round out this substantial offering with a fairly complete list of hacks that detail how to program Google requests in nine different ways, from Perl and Java to C++ and VB.Net. This section also discusses scraping and spidering programs with a focus on keeping your Google operations clean.

In short, this book provides a fascinating hands-on experience in taking Googling to the next level. Like all the Hacks books, it has tips for the timid, and big, bold programs for the brave. You may never look at Google the same way again.

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DrPat Beard 1996 DrPat is the blog signature used by an old coot who hoards books, dances Argentine Tango, cooks a mean venison chili, and is happy to be along for the sag while my spouse does a marathon bicycle ride. All that is in my spare time — and my work life is classified...
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Searching With Style: Google Hacks
Published: June 17, 2005
Type: Review
Section: Sci/Tech
Filed Under: Books: Computers and Internet, Sci/Tech: Internet, Review
Writer: DrPat
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#1 — June 18, 2005 @ 03:15AM — dan bloom [URL]

This website in the blogosphere is dedicated to unearthing the exact derivation and meaning of the new atomic term of ATOMIC TYPO, a fitting term in this Atomic Age in Atomic Time. But what does it mean?

typos

What's this? This page shows goodies from the web about typos. To contribute, just make a post to your blog about typos and include the link below. More Info »typos

We are asking William Safire of the New York Times, but he has not replied yet. Busy man there. In his atomic times office! Write to him at onlanguage@nytimes.com

Examples: unclear or nuclear, sudan or sedan, crist or christ.....in other words, a small, very small typograhic mistake, that ends up making a HUGE difference in the meaning!!!

EXAMPLE: letter to editor: [Tom Morris of Jupiter flagged an atomic typo in the May 14 article, "Crist to run Martinez's Senate campaign," about Florida Attorney General Charlie Crist and U.S. Senate candidate Mel Martinez. Regarding the quote, " 'We share the same values, conservative values,' Christ said," Morris noted: "It's printed Christ, C-h-r-i-s-t, instead of Crist, C-r-i-s-t. I'm sure Christ doesn't back Sen. Martinez's campaign. I think it is a mistake and should be corrected."]



ITEM 2

C.F. Hanif, the editorial ombudsman at the Palm Beach Post of Florida USA, used this term in print one day when he wrote:

Media helped to keep 'the secret'

... Ms. Reid e-mailed her letter ("Don't make women wait days for 'morning after' pills") about the status
of the emergency contraceptive EC. An atomic typo during Spellcheck is my best guess for how EC became
EX in each case, a mistake that still should have been caught.
Palm Beach Post

EMAIL here: hanif@pbpost.com.

LINK HERE:

www.palmbeachpost.com/opinion/content/auto/epaper/editions/ thursday/opinion_f39efd4e204ed1c10081.html

ITEM #3:

Atomic Typo: A stenographer for the U.S. Congress generated headlinesin the Sudanese media this week by giving the mistaken impression theUnited States conducted nuclear tests in the African country in 1962and 1970. The Sudanese government asked the United States for anexplanation about a Web site report that a subcommittee of the U.S.House of Representatives Armed Services Committee had talked about thetests in Sudan. But Foreign Minister Mustafa Osman Ismail, who hadsummoned the U.S. charge d'affaires on hearing the news, said itturned out that the word Sudan was merely a typing error for Sedan, the name of a nuclear test site in Nevada.

------------------------------------------------------------------------------------

LATER, we asked an intrepid word researcher named volchin :

a newspaper reporter in Florida said a certain word was an atomic typo, when i looked it up, it means something like the world nuclear gets typed by human hand or by machine key as unclear, a small change in letters. This is what they call an atomic typo. Now what i want to know is why is it called atomic? i know typo. but atomic typo? do a google search and u will find some clues.



So it appears that an atomic typo is a very small typo, one letter or two letters, done in a very tiny, atomic kind of way, like an atomic particle, as if one small difference makes the difference. This, I now believe, is the meaning of the term.



To which volchin replied, after contacting CF HANIf (and this gets interesting now):

As any good journalist knows, you have to go to the source, and in this case, the source was a journalist, a CF HANif at the Palm Beach Post in Florida! I wrote to the reporter and heard back like this: The phrase was meant as a joke, "atomic" referring to the 'powerful' impression the typo made. Here's the response I got:

"Please apologize to your atomic typo puzzled friend for me. That was just me having a little fun with a catchy phrase from a reader that has stayed with me since I first reported it in August 1995:

On stationery that showed a beaver saying, ``It's just one dam project after another,'' R. T. of Palm Beach made my day. ``Wow! An atomic typo!'' he wrote, referring to the article that said ``There was blackslapping and handshaking all evening.''

Being an American of African decent, you can imagine I had to smile at that one."

Volchin added: Well, we don't have a big deal here - yet - but it does show how language grows. Images form in the mind, take shape in the words we play with, and other people notice and pass them on.


LATER, after a google search, we found that a Mr or Dr Peter J. Farago, Editor of CHEMISTRY IN BRITAIN, now called CHEMISTRY WORLD, wittily presented
observations on "Editing: Good and Bad, Necessary or Not." He sees the
purpose of an editor to be "grit in your oyster" and to avoid famous
atomic typos such as "Unclear Physics." SEE NUCLEAR PHYSICS.

So, friends and etymologists everywhere in blog heaven, what is an atomic typo, who coined this phrase and why?

A free copy of William Safire's latest book to the one who nails it (signed and mailed by Mr S himself!)

http://www.hyperdictionary.com/dictionary/atomic


Write to me if you know.

NOTE: This atomic blogger sponsored by Fiends of Atomic Typos Anonymous




#2 — June 18, 2005 @ 08:52AM — Bennett

Great post DrPat. I need to get this one to better understand my google ad campaign.

Thanks!

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