Searching With Style: Google Hacks
Published June 17, 2005
With over eight billion Web pages indexed, the wealth of information available through the Google search engine is awesome, and somewhat daunting. A simple interface hides the powerful search tools available to the cognoscenti. Everyone wants more Google juice, but Google keeps changing the algorithm that delivers their page-ranking.
So it was time for a new edition of Google Hacks, the inclusive reference to tweaking Google searches, written by Google experts Tara Calishain and Rael Dornfest, with plenty of hacks contributed by other veteran Google-busters.
Hack #11: Google serves as a searchable archive for back issues of online publications.
The new edition includes dozens of updated hacks from the first edition, plus 25 new hacks that use the enhanced capabilities of Google and its API gateway. A section even covers Gmail, "Google's unique take on online correspondence." The quadrupling of information available from Google since the time of the first Google Hacks edition means that it is even more important now to automate searches.
The book starts with a swift overview of Google's search terms, and some tips on how to fine-tune your search string. Once you have a solid grounding in how to enter search keywords to bring up what you want, the authors begin to introduce the hacks. The first hacks are simple tips about hidden (or simply less-obvious) Google goodies like the Google directories, or the keywords that will help you find weblogs.
Hack #15: Repetition matters when it comes to keywords weighting your queries.
If you haven't used a Hacks book before, you might be a bit overwhelmed by the pages of Perl, CGI, and other code. The good news: the authors walk you through how to create and run the hack program for each one. The better news: if you don't care to enter the program, almost all of them are available, ready-to-use, online. I recommend entering the code yourself if you're interested in learning programming; the step-by-step instructions are a lot more understandable when you've typed them in.
Nearly every hack also includes a segment called "hacking the hack." With these suggestions, you can tweak the program to bring it closer to your own needs. You, too, can generate Web pages from a Google search. You can "scrape" Yahoo News into a comma-delimited file suitable for importing into Excel. Create dynamic Web content that counts keyword occurances, ranks them by "mindshare," or boxes them up ready for your readers.
Hack #24: Let the Google API transform those random ingredients in your fridge into a wonderful dinner.
Google Smackdown is a popular hack, one that regularly maxes out the 1000-API requests per day limit on its online site. I pitted "blonde" against "brunette." Guess which won. Right! Blonde totally smacked-down brunette, with 1,050,000 unique mentions for the blondes, versus 316,000 brunettes. This is really a kind of Google-ranking for keywords. Other hacks use this concept, twisted a bit: Geotargeting (Hack #46), for example, determines the relative popularity of a trend or fashion in different locations.
- Searching With Style: Google Hacks
- Published: June 17, 2005
- Type: Review
- Section: Sci/Tech
- Filed Under: Books: Computers and Internet, Sci/Tech: Internet, Review
- Writer: DrPat
- DrPat's BC Writer page
- DrPat's personal site
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Comments
Great post DrPat. I need to get this one to better understand my google ad campaign.
Thanks!










This website in the blogosphere is dedicated to unearthing the exact derivation and meaning of the new atomic term of ATOMIC TYPO, a fitting term in this Atomic Age in Atomic Time. But what does it mean?
typos
What's this? This page shows goodies from the web about typos. To contribute, just make a post to your blog about typos and include the link below. More Info »typos
We are asking William Safire of the New York Times, but he has not replied yet. Busy man there. In his atomic times office! Write to him at onlanguage@nytimes.com
Examples: unclear or nuclear, sudan or sedan, crist or christ.....in other words, a small, very small typograhic mistake, that ends up making a HUGE difference in the meaning!!!
EXAMPLE: letter to editor: [Tom Morris of Jupiter flagged an atomic typo in the May 14 article, "Crist to run Martinez's Senate campaign," about Florida Attorney General Charlie Crist and U.S. Senate candidate Mel Martinez. Regarding the quote, " 'We share the same values, conservative values,' Christ said," Morris noted: "It's printed Christ, C-h-r-i-s-t, instead of Crist, C-r-i-s-t. I'm sure Christ doesn't back Sen. Martinez's campaign. I think it is a mistake and should be corrected."]
ITEM 2
C.F. Hanif, the editorial ombudsman at the Palm Beach Post of Florida USA, used this term in print one day when he wrote:
Media helped to keep 'the secret'
... Ms. Reid e-mailed her letter ("Don't make women wait days for 'morning after' pills") about the status
of the emergency contraceptive EC. An atomic typo during Spellcheck is my best guess for how EC became
EX in each case, a mistake that still should have been caught.
Palm Beach Post
EMAIL here: hanif@pbpost.com.
LINK HERE:
www.palmbeachpost.com/opinion/content/auto/epaper/editions/ thursday/opinion_f39efd4e204ed1c10081.html
ITEM #3:
Atomic Typo: A stenographer for the U.S. Congress generated headlinesin the Sudanese media this week by giving the mistaken impression theUnited States conducted nuclear tests in the African country in 1962and 1970. The Sudanese government asked the United States for anexplanation about a Web site report that a subcommittee of the U.S.House of Representatives Armed Services Committee had talked about thetests in Sudan. But Foreign Minister Mustafa Osman Ismail, who hadsummoned the U.S. charge d'affaires on hearing the news, said itturned out that the word Sudan was merely a typing error for Sedan, the name of a nuclear test site in Nevada.
------------------------------------------------------------------------------------
LATER, we asked an intrepid word researcher named volchin :
a newspaper reporter in Florida said a certain word was an atomic typo, when i looked it up, it means something like the world nuclear gets typed by human hand or by machine key as unclear, a small change in letters. This is what they call an atomic typo. Now what i want to know is why is it called atomic? i know typo. but atomic typo? do a google search and u will find some clues.
So it appears that an atomic typo is a very small typo, one letter or two letters, done in a very tiny, atomic kind of way, like an atomic particle, as if one small difference makes the difference. This, I now believe, is the meaning of the term.
To which volchin replied, after contacting CF HANIf (and this gets interesting now):
As any good journalist knows, you have to go to the source, and in this case, the source was a journalist, a CF HANif at the Palm Beach Post in Florida! I wrote to the reporter and heard back like this: The phrase was meant as a joke, "atomic" referring to the 'powerful' impression the typo made. Here's the response I got:
"Please apologize to your atomic typo puzzled friend for me. That was just me having a little fun with a catchy phrase from a reader that has stayed with me since I first reported it in August 1995:
On stationery that showed a beaver saying, ``It's just one dam project after another,'' R. T. of Palm Beach made my day. ``Wow! An atomic typo!'' he wrote, referring to the article that said ``There was blackslapping and handshaking all evening.''
Being an American of African decent, you can imagine I had to smile at that one."
Volchin added: Well, we don't have a big deal here - yet - but it does show how language grows. Images form in the mind, take shape in the words we play with, and other people notice and pass them on.
LATER, after a google search, we found that a Mr or Dr Peter J. Farago, Editor of CHEMISTRY IN BRITAIN, now called CHEMISTRY WORLD, wittily presented
observations on "Editing: Good and Bad, Necessary or Not." He sees the
purpose of an editor to be "grit in your oyster" and to avoid famous
atomic typos such as "Unclear Physics." SEE NUCLEAR PHYSICS.
So, friends and etymologists everywhere in blog heaven, what is an atomic typo, who coined this phrase and why?
A free copy of William Safire's latest book to the one who nails it (signed and mailed by Mr S himself!)
http://www.hyperdictionary.com/dictionary/atomic
Write to me if you know.
NOTE: This atomic blogger sponsored by Fiends of Atomic Typos Anonymous