Six Apart, after introducing Friendster blogs, now introduces MLBlogs, a tool for blogging about MLB. OmMalik - who had the scoop on MLBlogs.com being registered - sounds happy, BusinessLogs is not impressed.

While MLB's benefit is clear (revenue stream, developing a community), Six Apart also seems to benefit from the co-branding - now they're not just a generalist host like Blogspot or Blogs.com, they have specialised blogs like this and the Friendster ones.

Still, I'm not really sure what improvement MLBlogs will have over regular Typepad Sox blogs, judging from the page. They did sign up Tommy Lasorda - Lord knows if he'll maintain the blogging frequency - and some others, and some broadcasters and groundskeepers, but no players yet - nothing like Jody Gerut's blog. We'll see. Right now it's basically costless to maintain a Sox blog if you use Blogspot - as lots of other Sox bloggers do - so I wonder what kind of new additions to the Sox blogosphere the development will bring.

Originally published in Singapore Sox Fan