I recommend spending 15 minutes studying the way this blog is set up and organized. Look at the header, the footer and everything in between. You'll come away with at least a few tips on blog optimization.

Now, it's time for a few lessons directly from Lee, the expert. Lee says there are three components to a well read blog: content, frequency and distribution.

"Content should be flavorful and to the point. Post often. When I started posting several times per day, our traffic increased significantly. When I invited another person to post, it helped even more.

What's great about blog marketing is that you can promote your blog as a web site to traditional search engines and directories as well as to blog/RSS search engines and directories. Using Technorati tags and maintaining bookmarks through del.icio.us and furl.net is having a modest impact on quantity of traffic but it has brought very high quality traffic.

Make meaningful, helpful posts on other blogs in your category. It's the best way to get links and create new connections. Use keywords in your post titles, archive URLs and text links to posts."

The Power: The Power of the Online Marketing blog is in its specific, hard-to-find information on the topic of search optimization and online marketing, especially blog optimization and RSS marketing.

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