Along the way he's learned a thing or two about online marketing, and how to leverage blogs and RSS for selling online.

What you get is a dose of serious reality about Internet marketing. When you first arrive at this blog, you see menu items such as "How to make a Fortune in 4 steps." You, think "uh oh."

But, in reality, even experienced online marketers can learn something from this blog.

Mark points out in post after post, that online sales are not easy. They're not the stuff of "get rich quick" dreams. They take hard work.

Anyone who's ever made a dime selling online knows how true this is.

You'll find nuggets of truth about selling online scattered throughout the blog, including this one where he says that online marketing is not about the technology:

"As much as I LOVE good design I am the first to admit that it's the words that sell - not the software. Not the cool graphics. And not your expensive Flash presentation. A zillion visitors a week won't generate sales unless those visitors are persuaded to buy from you. And only words, you know these little characters unfolding before your very eyes! - powerful, persuasive, and professionally crafted words - will do it!"

The Power: The Power of the Fifteen Degrees-North blog is in the way it selectively picks the brain of its CEO about how to sell online, and shares his insights. Even experienced Internet marketers can learn something.

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