Math Is Done: Napster To Go Doesn't Add Up

Written by Ken Edwards
Published February 15, 2005
Whether you like Napster To Go, the online store's new music subscription service, depends on whether you think of it as all-you-can-eat or all-you-can-pay.

Both descriptions are accurate. For $15 a month, Napster To Go offers unlimited song downloads — in a copy-restricted format that can be played only on Windows XP computers and some digital music players — but these songs expire if you don't keep paying that fee each month.

Source: Washington Post

Here is BugMeNot.com for convenience. I would be interested to know how many "some digital music players" really is. Here is your answer:

Because this underlying software is so new, Napster To Go is the least compatible music store in existence. You can use it only on a Windows XP computer running Windows Media Player 10, and you can transfer your downloads only to a Windows Media-compatible player that includes special software and circuitry to enforce the pay-to-play deal.

Nine devices are compatible, seven needing software update to work with Napster To Go. Odd licensing limits the actual library available to To Go users. I see that I am not the only one (my original opinion on this subject) who didn't think this sounded good. It was good to read Rob Pegoraro's first hand account in this Washington Post article.
Consider this example: I have been purchasing CDs for about 20 years now, in which time I've accumulated about 300 of the things. At an average of $15 each, I've spent $4,500. Now suppose that, instead of buying those CDs, I could have opened up a Napster To Go account back in 1985. My total bill would be $3,600 and counting — and although I might have accumulated a larger, more diverse collection, I wouldn't own any of it.
That is a much better example then I came up with.

Ken Edwards is the Gaming Editor at Blogcritics, and calls Breaking Windows home. Ken works part time for Student Publications at BGSU as the Webmaster and System Administrator. He is also a freelance web developer.

Keep reading for information and comments on this article, and add some feedback of your own!
Math Is Done: Napster To Go Doesn't Add Up
Published: February 15, 2005
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Section: Sci/Tech
Filed Under: Sci/Tech: Internet, Culture: Media, Sci/Tech: Software
Writer: Ken Edwards
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Comments

#1 — March 18, 2005 @ 04:41AM — JOjo

Some people just don't get it. What is so special about owning a CD? When is the last time you listened to that CD you bought 2 years ago? 5 years ago? 10 years? Yes, there are some CDs worth owning, so go out and buy them. For all of the other music why not just rent? It's the same idea as renting movies rather than owning them.
I agree Napster-to-go is not ready for prime-time. To many technical issues with transfering music to players and playlists disappearing. But the business model is there. If Itunes had an option for monthly subscription, I'd be there in a heartbeat.

#2 — March 18, 2005 @ 06:53AM — SFC Ski

Even if I haven't listened to the CD in 2 years, when I want to listen to it, I can without having to buy it again. With NtG, that is not the case.
I don't collect CD's, I move too much for that, but if I pay to download something, I want the same fair-use that I would have with a CD.

#3 — March 18, 2005 @ 08:30AM — Phillip Winn [URL]

iTunes could add a subscription model in a heartbeat, and Napster would be toast. Maybe someday they will, just to get that last 2% of the market that likes to rent music. But the market is speaking, and they're buying, not renting right now.

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