The film ticks along smoothly and this is a testament to the effort made during its filming and production. I suspect that Spurlock has studied film-making and the final product likely represents a year or more of work. He looks at the problem of obesity as driven by fast food giants from various angles including the addictive aspects, the insidious advertising techniques that hook children at a young age and even the booming subculture of fad diets. The white trash redemption fantasy no longer just includes drug and alcohol users. The fatsos are in on it now as well, with their own group of minor celebrities who have accomplished rapid weight loss and now are revered by other bloated fools who don't have what it takes to shed the pounds.

Spurlock has a knack for attracting freakish characters to be interviewed during the film...though yanks as a whole seem to be able to smoothly transition into the role of being in front of the cameras. It's almost as if they have been rehearsing their roles their whole life in case the opportunity arises. The rail-thin wacko who has consumed close to 20, 000 Big Macs and the manic son of a famous ice-cream maker are 2 in a range of interesting and entertaining interviews that are interspersed throughout.

Numerous clips in which Spurlock is followed into various McDonald's outlets by one of his partners who is filming the scenes, are hilarious as well. In the process they demonstrate the apparent requisite that to work for the peddlers of swill in the US you must be a swollen ox yourself. A strange contrast to Thailand where gorgeous women, often perfect tens, regularly staff the counters at various fast food joints. Again Spurlock shows a knack for thinking on his feet and often delivers a few subtle jabs that the po-faced slobs fail to catch.

There are plenty of interesting trivia bits and statistics doled out regarding McDonalds, including the fact that they control 43% of the fast food market in the US, have 30, 000 outlets world-wide and their own company jargon refers to customers who regularly frequent their restaurants as "heavy users."

While the graphics are often schlocky and amateurish, as would be expected, there are a series of what seem like original paintings that are shown momentarily as an introduction to various spiels on social issues, such as addiction that stem from the central topic of the film. Each one of the garish paintings features a bastardized, sinister looking Ronald McDonald appearing as though he is set to partake in some deviant activity. This is just one of the many nice touches that adds to the film.