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<title>Blogcritics Comments on Review of Guy Kawasaki's The Art of the Start</title>
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<title>Comment by Paul on Review of Guy Kawasaki&#039;s The Art of the Start</title>
<link>http://blogcritics.org/archives/2004/12/14/212100.php#comment-397663</link>
<description>Understaff and outsource...as long as you don&#039;t throw the baby out with the bath water. It is sad how often struggling statups and small companies shut down or outsource R&amp;D and innovation...there goes the baby
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<title>Comment by Anita Campbell on Review of Guy Kawasaki&#039;s The Art of the Start</title>
<link>http://blogcritics.org/archives/2004/12/14/212100.php#comment-103499</link>
<description>Sure, Aaman, tell us about them!  Send me an email when you have something up, so I don&#039;t miss it. Email link is over at my &lt;a href=&quot;http://www.smallbusinesses.blogspot.com&quot;&gt;Small Business Trends&lt;/a&gt; blog.
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<pubDate>Wed, 15 Dec 2004 12:14:35 EST</pubDate>
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<title>Comment by Aaman on Review of Guy Kawasaki&#039;s The Art of the Start</title>
<link>http://blogcritics.org/archives/2004/12/14/212100.php#comment-103473</link>
<description>Very funny, Anita - bomb diggity advice - that&#039;s a great catchphrase!

Perhaps I should post my own experiences with building and defining companies - no names, but they incl a CRM product, a certain search engine, a SAN startup. The CRM prod co almost flamed out. This might be useful for others
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<pubDate>Wed, 15 Dec 2004 11:19:45 EST</pubDate>
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<title>Comment by Anita Campbell on Review of Guy Kawasaki&#039;s The Art of the Start</title>
<link>http://blogcritics.org/archives/2004/12/14/212100.php#comment-103463</link>
<description>Hey, Aaman, I can think of a few companies, too!

And Steve, everything I&#039;ve learned in business I owe to my mistakes.  I just hope I live long enough to be able to capitalize on all of them.

Now for a little fun.  I ran this review through the  &lt;a href=&quot;http://www.asksnoop.com&quot;&gt;Snoop Dog Shizzolator&lt;/a&gt;, and here is a snippet in Snoop&#039;s voice:

&lt;ul&gt;&lt;em&gt;Build a Bottom-up Forecast, know what I&#039;m sayin&#039;? This is some of da best advice yo&#039; ass could give an entrepreneur in a startup, but that shiznit is advice few muthas want hear.&quot; Entrepreneurs has so many things think &#039;bout that that shiznit&#039;s tempting do a broad swag fo&#039; sales numbers.&quot; But unless yo&#039; ass take da time think through where yo&#039; sales will come from on a weekly, even daily basis, yo&#039; numbers won&#039;t be realistic -- I guarantee that shiznit.&quot; Kawasaki suggests a formula fo&#039; how build a bottom-up forecast, by calculating how many sales a sales rep can actually close in a given day, week, month, year, know what I&#039;m sayin&#039;? It&#039;s a handy formula -- &#039;n bomb diggity advice n&#039; shit.&lt;/em&gt;&lt;/ul&gt; 


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<pubDate>Wed, 15 Dec 2004 10:27:19 EST</pubDate>
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<title>Comment by Eric Olsen on Review of Guy Kawasaki&#039;s The Art of the Start</title>
<link>http://blogcritics.org/archives/2004/12/14/212100.php#comment-103461</link>
<description>thanks Anita, great job - Aaman, we are involved with a project to disseminate the Kawasaki book throughout the blogosphere, there will be a master post up shortly collecting all that has been done on it thus far
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<pubDate>Wed, 15 Dec 2004 09:59:54 EST</pubDate>
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<title>Comment by Steve on Review of Guy Kawasaki&#039;s The Art of the Start</title>
<link>http://blogcritics.org/archives/2004/12/14/212100.php#comment-103449</link>
<description>Speaking as one who has just closed a business after two years of unsuccessfully trying to start a consulting business, that the book would have been valuable to me 2 years ago. However, I am not sure I would have paid attention, I thought I knew best how to make it work. Only now am I more open to learning how to maybe do a start-up better.
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<pubDate>Wed, 15 Dec 2004 08:37:20 EST</pubDate>
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<title>Comment by Aaman on Review of Guy Kawasaki&#039;s The Art of the Start</title>
<link>http://blogcritics.org/archives/2004/12/14/212100.php#comment-103388</link>
<description>Point taken, thank you indeed for the review. I am sure there are many companies who need advice of this nature, in fact perhaps most companies could do with some advice.
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<pubDate>Tue, 14 Dec 2004 22:15:48 EST</pubDate>
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<title>Comment by Anita Campbell on Review of Guy Kawasaki&#039;s The Art of the Start</title>
<link>http://blogcritics.org/archives/2004/12/14/212100.php#comment-103387</link>
<description>Hi Aman, first of all, Blogcritics is a review site.  I managed to secure a review copy and so I reviewed it.  That was the point of getting a review copy.  In fact, reviewing artistic works is more or less the point of this site. 

Second, if you want to get a business started, you&#039;d better get something into customer&#039;s hands and start bringing some money in the door.  If you wait until it is perfect it probably won&#039;t get off the ground. I don&#039;t know that he meant &quot;ship then test&quot; literally.  He was overstating the case in order to make a point -- a good point. 

Besides, there are all manner of other businesses out there to start up that have nothing whatsoever to do with software to which the same advice applies.  

I think his advice is pragmatic for business people.  And I think it is good advice.

It&#039;s really a good book all around.

Best,
Anita Campbell

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<pubDate>Tue, 14 Dec 2004 22:08:33 EST</pubDate>
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<title>Comment by Aaman on Review of Guy Kawasaki&#039;s The Art of the Start</title>
<link>http://blogcritics.org/archives/2004/12/14/212100.php#comment-103383</link>
<description>What&#039;s with this Kawasaki obsession on bc? There are many more geniuses out there?

&quot;Ship, Then Test&quot; is a stupid way to run a business - it is possibly the reason for every bug out there - I speak from experience. Bad code is never respected . Anyone who recommends this should be tossed into QA Hell and then given a stint in Marketing.

Bottom-up forecasting is a great idea, though. Any forecasting is good, in fact, for a business, as long as it&#039;s somewhere on track.

Thanks for the review:)
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<pubDate>Tue, 14 Dec 2004 21:48:06 EST</pubDate>
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