Virulent Advertising

Written by Jon Downs
Published December 10, 2004
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Aaaaanyway. So that's why we just can't block all the adware sites. There's just too many of them, far too many. The companies advertising on these kinds of services are idiots. There's no properly-thought-out targeting. Most of them are so annoying i'd like to lock their creators in a bare room with an infinitely-looping recording of a 5-year-old asking "why?" playing from unreachable loud speakers and a blunt spoon as their only means of committing suicide. And any claims they don't affect internet connection speed/PC performance are, quite frankly, utter bollocks. This is more a knock-on effect of the blunderbuss-style targeting approach of these adware programs, but they are more than capable of rendering one of our many windows 98 machines unusable. And we really could do with not losing the use of any of our machines, even for half a day, just because some bigshot thinks popping your ad up to random users is a good advertising strategy. I object to this approach because it's a true invasion of privacy with no good reason - it's nothing to do with national security, it's just some company thinking I'll be stupid enough to buy something because some random Internet Explorer window appears telling me it's great. Or with a fake DOS window supposedly showing some (non-existent) scan program telling me I have lots of viruses and/or adware (ok that last bit is right, but they already know that cos it's their adware!)

I find the sneaky adware particularly objectionable, because it's so blatant.
You want an example? I thought you'd never ask...

Virtual Bouncer. If you see this advertised on a web site, run a mile. It's a wormy little bastard. It's adware masquerading as anti-adware (clever huh?). Most tellingly of all, there are a number of files associated with it with names including the words "silentinstall". basically, once it gets on, it tries its darnedest to stay on WITHOUT you being able to remove it.

There's more out there. Loads more. I'll be posting mroe info shortly on some bits I've found that I didn't find online.

You might also be interested to know of some "legitimate" companies that are involved in adware:
Google
Lycos
Dennis Publishing

(this last one surprised me, but just last week no a number of windows 200 machines around school, an extra folder appeared in the All Users/Favorites folder, called Dennis Publishing, with links to sites for many of their publications. They must really be in dire straits to sink so low)
There are more, so I shall add to this list as and when I can.

First posted on my blog

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Virulent Advertising
Published: December 10, 2004
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Section: Culture
Writer: Jon Downs
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#1 — December 10, 2004 @ 19:12PM — visualsimplicity [URL]

Yeah, that Virtual Bouncer is a nasty one. I like how it warns you about how your computer is infected with Adwares and you should register it. Yeah right.

Anyway, I've always wondered about the effectiveness of this adware (and the spam) tactic. I mean, who in their right minds would actually buy something from these things, but I guess people do, otherwise it wouldn't be such a prevalent way of advertising. Then again, in the case of the adwares, it often cripples the machine so badly that you probably couldn't even surt to the site to buy whatever product they're advertising.

#2 — December 11, 2004 @ 10:42AM — jadester [URL]

it just shows the unthinknig nature of many advertisers. Also, I suspect (in fact, I know) that with some adware stuff, the company(ies)/product(s) being advertised are not directly responsible - as in, they have some kind of affiliate scheme, so some wiseass goes and makes an adware program with the hope of gaining some comission (or even just hits, as some companies are still prepared to buy raw hits rather than real potential customers)

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