The Rise of the Creative Class
Published December 08, 2004
My reservations in accepting his theory wholesale arise from a few personal observations. Unfortunately I do not have the research data to back up my rather anecdotal evidence. Still, I have this gut feeling that Florida's thesis may need further refinement.
The first observation concerns two thriving creative industries, sited in two cities that are quite different from San Francisco or Austin, Texas, examples used by Florida as liberal cities that attract gays and Bohemians. The two cities are Helsinki and Seoul. Nokia is one of the largest and profitable companies in Finland, churning out a stream of innovative cellular phones. I am told that some foreign workers who have transferred to the Nokia headquarters, complain that Helsinki is an inhospitable city with relatively little arts and culture, and the favorite night life seems to be drinking in the pubs. The same applies to Seoul, which is perhaps only marginally more diverse than Helsinki. Seoul is certainly not known for its gay, Bohemian, or liberal lifestyle. Once again, foreigners living there find it a difficult city to like. Yet companies like Samsung manage to attract a very creative workforce. Its electronics products are challenging well-established firms like Sony.
It did occur to me whether there was a subculture within Nokia or Samsung that provided an enclave for socializing and letting one's hair down. But I am informed that the answer is "no." Therefore these remarks made me wonder if Florida's hypotheses were applicable globally. I'm the first to admit that the evidence I provide is both anecdotal and totally subjective. But on the other hand, it does not necessarily invalidate it. [Helsinki is ranked 16, and Seoul ranked 61, as best cities in the world for expatriates to live in for 2002.]
The next observation comes from Singapore. The government is aggressively trying to convert this country into a powerhouse in biotechnology, information and communications. It is spending billions of dollars building a new center which will be a city within a city, with up-to-the-minute technologically advanced laboratories, transportation, shops, theaters, and housing. It is headhunting the world's top researchers in these areas, luring them to Singapore. Despite the fact that Singapore is an illiberal conservative city, largely intolerant of deviant behavior, with an extremely small Bohemian population, it seems to be succeeding in creating active research centers. Does Singapore defy Florida's postulates? The answer may be the same as that for the next city.
Las Vegas, a city known for its casinos and service industry, is rapidly growing both its economy and population. It has been cited as an exception to Florida's rule. However, I think that gambling puts a whole new spin into the equation. As shown in Singapore, one can spend one's way into generating economic growth. Las Vegas is transforming into a family holiday resort and entertainment center, largely because of the revenues generated by the casinos.
- The Rise of the Creative Class
- Published: December 08, 2004
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- Section: Books
- Filed Under: Books: Business, Books: Nonfiction
- Writer: Ken Lyen
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Comments
The previous generation called it "gentrification." One hundred years ago, as noted, it was Bohemianism. Things don't change, just the names.
First of all, Seoul and Helsinki do attract creative people...if they are Finns or Koreans respectively. They are also the major cultural/capital cities of their very non-culturally diverse coutnries as well so there is little choice for those local creatives to go. For many foreign creative types, these are not the cities that they would prefer to live in.
For anyone that lives in Singapore, (i have), you will know that attracting and keeping creative people is quite a problem which the country sinks millions into each year as well as tries to loosen its stifling civil behavior laws just to attract what they call foreign talent. The smart creative Singpaoreans who are educated abroad prefer to stay abroad thus requiring the import of skills that Singapore needs from foreign countries.
Agreed that Helsinki and Seoul are probably more progressive than other cities in Finland and Korea respectively. Singapore is losing many of its own creative people, and is trying to make up for the loss by "buying" creative talent from other countries. The bottom line for governments is how to attract and retain these valuable creative people?
I think Florida's theories hold quite well for the United States. In your attempt to seek out whether his postulates are "global," I think you may be stretching them past the point for which the were designed. Looking at how U.S. citizens may or may not enjoy working in foreign cities (bringing their own cultural preferences to foreign lands) is far different than looking at how U.S. citizens seek out work and an ideal place to live within the United States.
That being said, I find this book to present an attractive and forward-looking view of U.S. society. I, too, consider myself part of the creative class. Indeed, some years ago, I moved to San Francisco just because I heard it was a "cool place to live." I literally stumbled into the roaring Internet industry, and that helped to define my career.
By the way, Salon had a great and lengthy profile of the book in 2002:
http://archive.salon.com/books/int/2002/06/06/florida/
Eric Berlin
Dumpster Bust: Miracles from Mind Trash
http://dumpsterbust.blogspot.com
Thanks. My explanation of the clustering of creative people is far more mundane than Richard Florida's. I believe that once the original founding members have established a successful company or studio, it will tend to cause the ancillary staff and supporting services to flock to this company. For example, when Hollywood started its first film studio, it needed screenwriters, producers, directors, actors, cameramen, set and costume designers, etc, to support this industry.
Similarly when the first computer company was established in silicon valley, it needed support from other hardware companies, software writers, and manufacturers of peripherals, etc.
Therefore the original creative set are simultaneously both the chicken and the egg. They are the magnets that attract other creative people to them. The latter in turn become magnets to yet other creative people. It is a snowballing effect.
Creative people, in general, tolerate divergent lifestyles, and some may even be part of the "bohemian class" themselves.
Hence while not totally discounting Richard Florida's thesis, I think the bottom line is that on the whole, people go to places where there are jobs, first and foremost. It is an added bonus if the place is also vibrant and pleasant.
I might be taken with your explanation more if you gave an example of a place that wasn't, as you put it, "vibrant and pleasant."
I've lived in the Bay Area and Southern California, and they are two of the most vibrant and pleasant places in the United States.
Even places with bad weather, like Chicago and New York, have tons of other things going for them: culture, night life, restaurants, etc. I suppose with some places, like Austin, TX (which is really a jewel of the South, by the way) you can make a chicken or egg comparison: which came first, the jobs or the pleasant/vibrant environment?
Eric Berlin
Dumpster Bust: Miracles from Mind Trash
http://dumpsterbust.blogspot.com
Thanks again. Please don't get me wrong. Fundamentally I agree with Richard Florida's thesis that creative people go to places that are "vibrant and pleasant". Where I differ is that I think that I think that individual decisions where to live and work are far more complex. While one of the factors determining where you decide to live is how comfortable you are with the city and its environs, for me, I would choose a city that had a job, or at least the potential of getting a job, period. Obviously my preference is not the same as other people's. However, I believe that I may not be too far off the mark... but I readily admit this is only a gut feeling. Personally, I lived mostly in Philadelphia-New Jersey area, because it provided me with a research job that I liked, rather than because of its great arts and social scene... and yes it does have (for me) a great arts and social scene... but I didn't know that until after I arrived in Philadelphia! I think Richard Florida is correct, but I think there are other factors in the equation that better explain why his formula does not seem to work so readily in other countries.
I think in that sense then both you and Florida are largely right. People will always go to where the jobs are to an extent, but a newly ascendent creative class (which you noted as perhaps 30% of the population) is changing the dynamic of how populations and urban hubs are forming and changing.
Eric Berlin
Dumpster Bust: Miracles from Mind Trash
http://dumpsterbust.blogspot.com









Well,you certainly punched some holes in the thoughts of some who see cities as the salvation for the Democratic Party.