The Rise of the Creative Class
Published December 08, 2004
Florida's thesis is very bold and seductive. It challenges our current orthodoxy. In classical thinking, all things being equal, people migrate primarily to places where they can find jobs, rather than to a liberal city with only a blind faith that they will find employment. Jobs exist because highly creative people built them. It is this elite group that are the strongest magnets pulling other creative people to them, rather than to the city per se. Workers are drawn to companies started by creative giants, like Walt Disney, Steven Spielberg, Bill Hewlett and Dave Packard, Robert Noyce and Gordon Moore, Steve Jobs, Bill Gates, and so on. If the companies they started were situated in an inhospitable place, people would nonetheless still throng to them, probably.
However, Florida challenges all this. Wouldn't it be nice that if you can transform a hitherto stuffy conservative place into a kinky liberal enclave, attract a whole bunch of creative people who will create new products, new industries, and voila you have a thriving city.
Is it really so simple? Doesn't it sound too good to be true? Does it work for all cities in the world?
Before I express my qualms about Florida's theories, let me disclose that fundamentally I'm sold by his thesis. I consider myself part of the creative class, and his prescriptions are tantalizingly alluring. I accept at face value his idea of a creative class, which he claims amounts to 30% of our population. The numbers are staggering. Nevertheless, this is quite an innovative way of classifying people involved in the creative and thinking industries. I see no point quibbling about whether or not it is a legitimate class, who belongs to it, and how many people there are. Florida is an academic, and he has a solid body of evidence to back up his claims.
His second assertion is that creative industries are driving our modern economy. You don't have to be a genius to realize that innovation is a major driving force in our new economy. We watch new shows, we wear new fashions, we upgrade our computers or handphones, we buy new gadgets, we benefit from advances in medical and other technologies. The list of new ideas and products is almost infinite. You may even have noted that innovators tend to cluster in certain cities or centers. University towns like Harvard, Cambridge, Stanford, and geographic locations like Silicon Valley and Hollywood, or large companies like Apple, Sony, or Ikea are places that regularly produce exciting new ideas and products. It has almost become a truism that the more innovative a company, institution or country, the greater its competitive advantage.
- The Rise of the Creative Class
- Published: December 08, 2004
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- Section: Books
- Filed Under: Books: Business, Books: Nonfiction
- Writer: Ken Lyen
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Comments
The previous generation called it "gentrification." One hundred years ago, as noted, it was Bohemianism. Things don't change, just the names.
First of all, Seoul and Helsinki do attract creative people...if they are Finns or Koreans respectively. They are also the major cultural/capital cities of their very non-culturally diverse coutnries as well so there is little choice for those local creatives to go. For many foreign creative types, these are not the cities that they would prefer to live in.
For anyone that lives in Singapore, (i have), you will know that attracting and keeping creative people is quite a problem which the country sinks millions into each year as well as tries to loosen its stifling civil behavior laws just to attract what they call foreign talent. The smart creative Singpaoreans who are educated abroad prefer to stay abroad thus requiring the import of skills that Singapore needs from foreign countries.
Agreed that Helsinki and Seoul are probably more progressive than other cities in Finland and Korea respectively. Singapore is losing many of its own creative people, and is trying to make up for the loss by "buying" creative talent from other countries. The bottom line for governments is how to attract and retain these valuable creative people?
I think Florida's theories hold quite well for the United States. In your attempt to seek out whether his postulates are "global," I think you may be stretching them past the point for which the were designed. Looking at how U.S. citizens may or may not enjoy working in foreign cities (bringing their own cultural preferences to foreign lands) is far different than looking at how U.S. citizens seek out work and an ideal place to live within the United States.
That being said, I find this book to present an attractive and forward-looking view of U.S. society. I, too, consider myself part of the creative class. Indeed, some years ago, I moved to San Francisco just because I heard it was a "cool place to live." I literally stumbled into the roaring Internet industry, and that helped to define my career.
By the way, Salon had a great and lengthy profile of the book in 2002:
http://archive.salon.com/books/int/2002/06/06/florida/
Eric Berlin
Dumpster Bust: Miracles from Mind Trash
http://dumpsterbust.blogspot.com
Thanks. My explanation of the clustering of creative people is far more mundane than Richard Florida's. I believe that once the original founding members have established a successful company or studio, it will tend to cause the ancillary staff and supporting services to flock to this company. For example, when Hollywood started its first film studio, it needed screenwriters, producers, directors, actors, cameramen, set and costume designers, etc, to support this industry.
Similarly when the first computer company was established in silicon valley, it needed support from other hardware companies, software writers, and manufacturers of peripherals, etc.
Therefore the original creative set are simultaneously both the chicken and the egg. They are the magnets that attract other creative people to them. The latter in turn become magnets to yet other creative people. It is a snowballing effect.
Creative people, in general, tolerate divergent lifestyles, and some may even be part of the "bohemian class" themselves.
Hence while not totally discounting Richard Florida's thesis, I think the bottom line is that on the whole, people go to places where there are jobs, first and foremost. It is an added bonus if the place is also vibrant and pleasant.
I might be taken with your explanation more if you gave an example of a place that wasn't, as you put it, "vibrant and pleasant."
I've lived in the Bay Area and Southern California, and they are two of the most vibrant and pleasant places in the United States.
Even places with bad weather, like Chicago and New York, have tons of other things going for them: culture, night life, restaurants, etc. I suppose with some places, like Austin, TX (which is really a jewel of the South, by the way) you can make a chicken or egg comparison: which came first, the jobs or the pleasant/vibrant environment?
Eric Berlin
Dumpster Bust: Miracles from Mind Trash
http://dumpsterbust.blogspot.com
Thanks again. Please don't get me wrong. Fundamentally I agree with Richard Florida's thesis that creative people go to places that are "vibrant and pleasant". Where I differ is that I think that I think that individual decisions where to live and work are far more complex. While one of the factors determining where you decide to live is how comfortable you are with the city and its environs, for me, I would choose a city that had a job, or at least the potential of getting a job, period. Obviously my preference is not the same as other people's. However, I believe that I may not be too far off the mark... but I readily admit this is only a gut feeling. Personally, I lived mostly in Philadelphia-New Jersey area, because it provided me with a research job that I liked, rather than because of its great arts and social scene... and yes it does have (for me) a great arts and social scene... but I didn't know that until after I arrived in Philadelphia! I think Richard Florida is correct, but I think there are other factors in the equation that better explain why his formula does not seem to work so readily in other countries.
I think in that sense then both you and Florida are largely right. People will always go to where the jobs are to an extent, but a newly ascendent creative class (which you noted as perhaps 30% of the population) is changing the dynamic of how populations and urban hubs are forming and changing.
Eric Berlin
Dumpster Bust: Miracles from Mind Trash
http://dumpsterbust.blogspot.com









Well,you certainly punched some holes in the thoughts of some who see cities as the salvation for the Democratic Party.