A third unique factor is how precisely targeted a niche blog it is. The site is designed for Welsh SMEs located in special development zones, who want to learn more about eCommerce strategies. Reading this site you have no doubt who the target audience is. The target audience is rarely so clear on other blogs.

Yet as targeted as the blog is to Welsh businesses, at the same time the site opens up a new world to non-Welsh readers. Through the blog, readers outside of Wales can learn about Wales and the Welsh language. The site operates as a kind of online ambassador, helping spread news and information about Welsh culture, language and business.

A notable feature of the weblog — and one of the best features in my opinion — is the section entitled "Using Weblogs in Business." This is an 8-page resource section describing how small businesses can use blogs. This section of the site gives specific examples. It helps SMEs get up to speed quickly on business blogs. For anyone wanting to know how to leverage a business blog for their business, this section is a must read.

The Opportunity Wales blog is maintained in Abercynon, Wales, about 15 miles north of the capital city of Cardiff.

The Power: Opportunity Wales proves that a blog can be used to serve a niche audience and at the same time introduce the world to that niche audience, its culture and its language.

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