Adding to the fun are polls such as the one in which Super Ball won as the greatest toy ball ever, or the one where Sea-Monkeys beat out Chia Pets as the best "living" toy ever.

And on what other blog would you be able to hear a .wav file of the Swoosh made by advancing the reel on a View Master?

I asked Tim how the blog has helped his business. He points to how the site has given him a "voice" and says, "It is an industry site on the toy business and in many ways, it has legitimized me as an expert in my field. It has also given me the ability to convert potential customers into customers by giving them samples of my writing and samples of what can be found in the book."

Tim enjoys having a blog because it is a site he can update himself, so that it evolves and grows. Tim blogs from Sarasota, Florida, where hopefully he stays out of harm's way of hurricanes.

The Power: The Power of The Playmakers blog is its use of a blog format to promote the author's book and book tours. While this has been done before by authors, it is still a powerful format for a sole proprietor such as an author. And The Playmakers is one of the more fun and interesting of the author weblogs out there.

NOTE: The Playmakers is our 31st review of business blogs. Check out some of the other reviews over at our Small Business Trends PowerBlog Reviews page.