AOL Instant Messaging Survey Lights The Way For New Marketing Opportunities
Published August 25, 2004
Highlight of the report...
The second annual instant messaging survey, which covered all IM platforms, queried 4,500 respondents in the top 20 U.S. markets. It found that 59 percent of Internet users use IM, 43 percent of employed IM users use it at work, 29 percent of IM users say they send as many or more IMs than e-mails per day, and 20 percent of IM users send mobile IMs or SMS text messages through a personal mobile device.
The survey also notes that IM now has deep penetration among all age groups. Ninety percent of online 13- to-21-year-olds are using IM, followed by 71 percent of online 22- to-34-year-olds, 55 percent of online 35- to-54-year-olds, and an astonishing 48 percent of online over-55s.
Robert T DeMarco
IP Group Inc.
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Robert T DeMarco
My name is Robert T DeMarco and I am a caregiver by choice. For those of you unfamiliar with the term "caregiver" it means someone who is responsible for the care and well-being of another, in my case, my 90-year-old mother who has Alzheimer's. There are millions of caregivers spread across the world, and perhaps surprisingly, 41% of us are male. I have a series of blogs including The Alzheimer’s Reading Room Weblog , The CareGiver Weblog , and The Robert T DeMarco Weblog .
- AOL Instant Messaging Survey Lights The Way For New Marketing Opportunities
- Published: August 25, 2004
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- Section: Culture
- Writer: All American Investor
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