http://blogcritics.org/ A sinister cabal of superior bloggers on music, books, film, popular culture, politics, and technology - updated continuously. en Copyright 2005 by the authors Tue, 24 Aug 2004 10:21:51 EDT http://backend.userland.com/rss Blogcritics.org custom software http://blogcritics.org/archives/2004/08/22/125739.php#comment-81266 Philip is correct. You make "pro" [abbreviation of "professional"] plural by adding an 's' without the apostrophe. So "pros" is the plural form of the abbreviation, and "pro's" is the possessive form of the abbreviation [singular, not plural]. 81266@blogcritics.org Tue, 24 Aug 2004 10:21:51 EDT http://blogcritics.org/archives/2004/08/22/125739.php#comment-81264 Phil.. Perhaps if you had taken the entire headline into consideration you would have noticed this post is about the Google IPO (so you won't get confused, IPO stands for initial public offering). As far as I can tell the word Pros means: an argument or evidence in affirmation. In other words like Pros and Cons. The word Pro's in this context connotates professionals. It is not unusual to shorten words in headlines due to space constraints. Next time I will take your comment into consideration and instead put Professionals in the headline, instead of Pro's insuring less confusion on the part of some. Any comment on the Google IPO or the comments of the pro's (professionals)? bob 81264@blogcritics.org Tue, 24 Aug 2004 10:17:35 EDT http://blogcritics.org/archives/2004/08/22/125739.php#comment-81262 Gee, I came here because I saw the headline and wondered who turned off which tech pro's sound, and now it turns out that it isn't that at all. In fact, there is more than one tech pro, and apparently they do not possess the sound which is off, but rather are sounding off. So then it seems that instead of: Tech Pro's Sound Off, it should be: Tech Pros Sound Off. As in, no apostrophe. 81262@blogcritics.org Tue, 24 Aug 2004 09:54:55 EDT