Bear Beer Binge

Written by Eric Olsen
Published August 20, 2004

What is it with bears and beer? At least three beer companies - Hamms, Hofmeister, and Labatts - have used bears as their mascot.

Perhaps this is due to incidents like the following:

    A black bear was found passed out at a campground in Washington state recently after guzzling down three dozen cans of a local beer, a campground worker said on Wednesday.

    "We noticed a bear sleeping on the common lawn and wondered what was going on until we discovered that there were a lot of beer cans lying around," said Lisa Broxson, a worker at the Baker Lake Resort, 80 miles (129 kilometers) northeast of Seattle.

    The hard-drinking bear, estimated to be about two years old, broke into campers' coolers and, using his claws and teeth to open the cans, swilled down the suds.

    It turns out the bear was a bit of a beer sophisticate. He tried a mass-market Busch beer, but switched to Rainier Beer, a local ale, and stuck with it for his drinking binge. [Reuters]

Perhaps it was Brother Bear. Can a Rainier Beer bear commercial be far off?

Career media professional Eric Olsen is honored to be the founder and publisher of Blogcritics.org, which, quite frankly, rules - as do his wife and four children.
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Bear Beer Binge
Published: August 20, 2004
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Section: Culture
Filed Under: Video: Television
Writer: Eric Olsen
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Comments

#1 — August 20, 2004 @ 13:55PM — Mark Saleski [URL]

yep, there is something about bears and beer

#2 — August 20, 2004 @ 14:50PM — Eric Olsen

damn, forgot about that one, thanks Mark!

and BTW, there is nothing "local ale" about Rainier anymore: it is now owned and manufacured by Pabst

#3 — September 12, 2005 @ 16:09PM — Rachel

I am just wondering if anyone could help me out with the Halloween Costume I want....I need to find out where I can find the Labatt's Bear!! You know Labatt's Beer Mascot! If you know please contact me and let me know I would really appreciate it. Thank you very much!

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