WB vs MP3 Blogs: The Clueless vs. The Smug

Written by Eric Olsen
Published August 16, 2004
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In the week after the song was posted on Music for Robots, a message board on the site attracted some thoughtful commentary on Warner's move. But a few comments, posted under several different names, stood out because they looked like something one might read on a teen-pop fan site.

"I never heard these guys before, but theyre awesome," read a posting last Thursday under the name Ron. "I went to their website and you can listen to a lot of ther other stuff, very cool and very good!" Another post, sprinkled with casual profanity, asserted that big corporations could still release good music, and cited the Beatles as an example.

A check of site records by Mr. Willett revealed that all four of the suspect comments had been posted from the same Internet Protocol address, indicating that they came from the same computer or from a computer within the same company. That address was also the source of two e-mail messages that Ms. Bechtel sent to a reporter, as well as the original messages sent to the bloggers. [NY Times] Busted. Any idiot spammer knows to vary the IP - that's Internet 101. Also, the fake comments evidence the continued expectations of labels to control all that goes on around them (and if not, they'll sue your ass): "Let's try this hip new underground music source, but we'd better rig the game in case they don't repsond the way we want them to."

On the other hand, I think its hilarious that only one MP3 blog even posted the song, because they are just too fucking hip to put up something "mainstream." It's the controlling clueless vs. the smug pricks. Turds to the left of us, turds to the right, here we are, stuck in the middle with you.

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WB vs MP3 Blogs: The Clueless vs. The Smug
Published: August 16, 2004
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Section: Sci/Tech
Filed Under: Sci/Tech: Internet, Music: Business, Music: News
Writer: Eric Olsen
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#1 — August 16, 2004 @ 10:25AM — Mark Saleski [URL]

interesting.

somebody there knows about us, as i receive stuff from them all the time.

but, like a lot of the bigger labels, there's still a sort of schizophrenia when it comes to what to do with this internet thang.

i've heard from some people, involved in 'security releases' (which, if you can believe it, involved a custom-burned copy for each reviewer...the idea being that the info on the disc would allow them to trace 'illicit' mp3s from the internet back to the reviewer), who still see the web and blogs as the enemy. very similar to 'real' journalists who look down their noses at blogs.

on the other hand, i've spoken to people who think review material should go out with a cdrw, to fascilitate spreading of the music.

it's a funny world out there right now.

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