Yesterday "The Donald" announced a relaunch of Trump World, his slick, glossy, bimonthly vanity magazine that he's twice tested on clients of his hotels and condos.

He figures that with his new-found acclaim for "The Apprentice," it's time to cash in.

Trump is going mass-market, selling his rag to anyone with $5.95.

I'm reminded of a true story.

Some years ago, a telemarketer called me.

It was a woman with a real urgent proposition, that she said was for a limited time only (aren't they all?).

I said well, I'm not sure, I need to think about it, why don't you mail me your materials and I'll read them over?

She responded that there wasn't time for that, that I needed to make a decision NOW.

Then she said, "What are you? Are you a Donald Duck, or a Donald Trump? Which is it? Are you a duck or a Trump?"

I thought about it for about a nanosecond, then replied, "I'm a duck."

She hung up.

When someone needs an answer from you about anything involving you spending your money, and they need the answer RIGHT NOW, your answer should always be, without exception, "No."