A new use for stereotypes

Written by Mac Diva
Published June 19, 2004
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Demand for Filipino e-services in this area is also enormous in view of the inherent ingenuity, creativity and artistry of the Filipinos. Aside from their artistry, Filipino animators stand out from the rest of the world for their multi-cultural orientation that enables them to internalize storylines and concepts for better artwork and faster execution.

This isn't unfamiliar either: "inherent" cultural traits are also retroactively employed to "explain" Filipinos' supposed "aptitude" for nursing, housecleaning, singing, and so on — only a shade removed, really, from physical, i.e., racist, characteristics employed in similar fashion, such as small hands (the better to assemble tiny computer chips with) or more flexible backs (the better to pick asparagus with).

Still, there's something quite resonant about that "multi-cultural orientation," one that could be construed a kind of strategic rag-picking engendered by the colonial experience. And that part about internalizing storylines! It's almost... poetic.

One of the aspects of so-called diversity training that makes me wary of it is that it often relies on the kind of reductive stereotyping Vergara is referring to. That occurs when people are listing the 'strengths' of various cultures, ethnicities and races. The supposedly natural ease (subservience?) of Asians. The alleged superior physical strength (brutishness?) of blacks. The presumed guile (sneakiness?) of Jews. Claims like these are packaged as compliments in that situation, sometimes by not being explicit about precisely what is being praised. But, they rely on reclaiming outdated notions about being able to look at a person, group or country and know what the abilities of the individual or individuals are. Meant to be complimentary or not, that is stereoytyping.

Really related

You can order Vergara's book, Displaying Filipinos: Photography and Colonialism in Early 20th Century Philippines through links on his blog.

Note: This entry is part of a column Mac-a-ro-nies.

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A new use for stereotypes
Published: June 19, 2004
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Section: Culture
Writer: Mac Diva
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