With non-media consumer companies getting into the promotion of digitally downloaded music (Pepsi, McDonald's, Coke, Starbucks, etc), it is interesting that Scotland On Sunday elected to give away actual CDs by hot Scots Franz Ferdinand in yesterday's edition:

FRANZ FERDINAND CD - FREE INSIDE every copy of Scotland on Sunday (6th June)

Unless you have been on a polar expedition for the last 6 months, in fact even if you have been, you'll still probably know that Scotland's FRANZ FERDINAND have taken the UK, then the USA and now Europe by storm.

A sensational six-track CD free inside every copy of Scotland on Sunday includes material from their acclaimed debut album PLUS previously unheard recordings, original demos and remixes.

To hear the band who the NME say will "change your life" make sure you pick up your copy of Scotland on Sunday this weekend.