One of the challenges that any musician (well, any musician with a website) will face is how to get Google to pay attention to you. With text based sites (like this blog you're now reading), Google does a good job of spidering the words and indexing accordingly. Google does not, however, pay attention to that minor detail known as the actual music file itself.

NPR had this very problem, and they've figured a way out to solve it.

Indexing files by looking at their audio features is still a work in progress for big search engines, including Google. So NPR eventually hit on a plan to instantly turn audio broadcasts into text files that can be recognized and picked up by search engine spiders.

"Our site is primarily full of rich audio, and we want people to find it when it's relevant," Thomas said. "The big search engines' technologies don't have the ability to get inside the audio or video. With the little bit of text we have on NPR, it's not always good enough to find our content, and reference the page."

Thanks to Kurt for the tip.