Interview With James Lowe of the Electric Prunes

Written by MuzikMan
Published June 03, 2004
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We are, and always have been, a Southern California band; even though many people thought we were from Seattle. We are travelers from a time when you could tell in 16 bars where a group was from and what records they listened to. California is our attempt to give everyone a feel for what it was like being on the West Coast in 1967. We think we have managed to bring the past forward. It is about memories and futures. Part autobiographical, part fantasy. It is about music, surfing, girls, pain, pleasure, film, truth, lies, heroes, villains and music - California. Whatever appears on the CD has a special meaning to us and is associated with a time and place that, for many, is a legend, but to us is a fantastic memory and an ongoing part of our life. This album happened much like when we recorded "Too Much To Dream", everything seemed to fall into place. We would write something and couldn't wait to record each song. That is the best feeling....wanting to do it for the rush. An amp would feedback at just the right time. A guitar would go out of tune and somehow fit in perfectly with the track. A good example is the Tom Petty song, "Makin' Some Noise." I heard this song on the radio while heading to Rincon (the surf beach from "Surfin' USA") with Peter Lewis from Moby Grape (who also sings and plays throughout the album) and thought it would be perfect for us to record in that no one is better at makin' noise than we are. Two minutes later I would have been out of the car and in the water and the song would have come and gone without me being there. Synchronicity? I call it, California.

MuzikMan: What is your long-range plan to promote the album this year?

James Lowe:
Plans are in the works now for our "UNDONE Tour" of the UK and Europe starting in September. There may be some U.S. dates in the near future, but for whatever reasons, the European music audience has always seemed more interested in what we have to say than the American audience. We hope to change that with California. We are also completely redoing our website to afford people greater access to samples and information regarding this album and our tour information.

MuzikMan:
What is your opinion on posting a review on several websites opposed to having it in a few traditional print magazines? I believe that having a review on several websites increases readership ten fold, do you agree?

James Lowe: Print magazines are important and some of the greatest coverage we have received has been through publications like Mojo and Record Collector. However, our experience is that most print reviewers are usually more interested in how clever they can be, as opposed to actually working to listen to the music objectively. And, as I'm sure you know, it is much easier to be "clever" when trashing something. Also, a magazine gets thrown in the trash bin and that darn web stuff just seems to linger forever. A combination of print and web presence can't be beat. I say the more websites the better. Bring 'em on. The more sites that carry a review or overview, the more chance you have of someone seeing it and possibly becoming interested in what you have to say. There is a direct link to web presence and fan base today I would think.

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The content provided for Blog Critics after 9/05 are independent of the services provided by Keith "MuzikMan" Hannaleck. Keith Hannaleck, known as “MuzikMan,” is a Journalist specializing in independent and major music reviews and the promotion of artists via the various media outlets flourishing online. He has worked closely with artists, management, publicity directors, and webmasters to provide some of the best and far-reaching coverage on the Internet.
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Interview With James Lowe of the Electric Prunes
Published: June 03, 2004
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Section: Music
Writer: MuzikMan
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#1 — June 3, 2004 @ 15:10PM — Barry Stoller [URL]

Awesome! A real quality look at a real happenin' band.

#2 — June 7, 2004 @ 19:25PM — Eric Olsen

yes Keith, very fine job, glad to hear there's so much happening with the Prunes

#3 — May 15, 2005 @ 00:48AM — allen

Can't believe you didn't ask James Lowe what he thought of the Ramones' cover of the Electric Prunes big hit!
Nice interview. He's a pretty articulate guy. Thanks.

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