Apple Updates Pro Apps, Introduces Motion at NAB
Published April 19, 2004
Apple updates Final Cut Pro with HD
Apple on Sunday introduced Final Cut Pro HD, a new version of its video editing software that supports the DVCPRO HD format. The new version of Final Cut Pro works using FireWire without requiring any additional hardware. Final Cut Pro HD is available as a free upgrade to registered Final Cut Pro 4 users and is available for retail purchase for US$999.
Final Cut Pro HD can play back up to four streams of native DVCPRO HD video itself; adding an Xserve RAID into the mix, you can work with up to 10 streams in preview quality. "Digital Cinema Desktop" is a new feature that allows SD and HD monitoring on an Apple Cinema Display. Also included is LiveType 1.2, Compressor 1.2 and Cinema Tools.
During a Sunday press event at NAB 2004 in Las Vegas, Apple introduced Motion, a new motion graphics design package that provides animation of text, graphics and video, instant previewing of multiple filters and particle effects, and "Behaviors" — natural movement of type and graphics with effects like gravity and wind, without depending on keyframes. Motion is available for US$299.
Motion uses procedural animation to create the natural simulations Apple refers to as "Behaviors." You can define interaction between objects like attraction and repulsion, leading to the creation of complex or simple effects with relatively little work involved. Motion also sports a Keyframe Editor if you need to plot precise parameter values at specific frames.
Apple announces DVD Studio Pro 3
In a special event at NAB 2004 on Sunday, Apple announced DVD Studio Pro 3, the latest major revision to the company's professional DVD authoring application for Mac OS X. New to this release are Alpha Transitions, a new Graphical View, DTS 5.1 audio support and the inclusion of Compressor 1.2, Apple's digital media encoding and compression tool.
DVD Studio Pro 3 is designed to provide a professional digital video professionals with DVD layout and design capabilities. The software features more than 30 pro transitions that can be used to blend between menus, slides in slideshows and stills in tracks. The new Alpha Transitions, which use QuickTime-based movies; users can build their own Alpha Transitions using Apple's just-announced Motion or Adobe After Effects as well.
At a special event at this week's NAB 2004, Apple on Sunday introduced Shake 3.5, a new version of its compositing and special effects tool for cinema and video. The new version of Shake features new shape-based morphing and warping capabilities that rely on spline tools, improves Rendezvous networking and more. It's available now as a paid upgrade for Shake 3 users.
Shake 3.5's Shake Qmaster network render manager has been improved in this version; the Rendezvous-enabled system can handle distributed rendering tasks for both Shake and Alias' Maya 3D rendering and animation software. Support for 16-bit RGB and 10-bit YUV QuickTime formats has been added also.
Apple intros Xsan storage area network system
At a special event at this week's NAB 2004, Apple introduced Xsan, a Storage Area Network (SAN) file system priced at US$999 per system. The new file system is aimed at users in video and other businesses looking for high-speed access to centralized, shared data where even conventional Local Area Networks (LANs) might still be too slow.
- Apple Updates Pro Apps, Introduces Motion at NAB
- Published: April 19, 2004
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- Section: Sci/Tech
- Filed Under: Sci/Tech: Software
- Writer: Ken Edwards
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Comments
Think if Apple made a Photoshop like app, what then?
Though you do bring up a great point. Apple really did get adobe off the ground, and not just with Adobe's creative software. Sure in the beginning it was all Macs that used Adobe software. But don't forget PostScript printing and the LaserWriter from Apple.
Think about Premiere and Encore though. FCP and DVD SP have those apps covered in spades, why use the Adobe alternative? I mean really. Its an argument for Adobe dropping those Mac apps, but its a rather weak argument.



![Apple Final Cut Pro 4.1 [Old Version] Apple Final Cut Pro 4.1 [Old Version]](http://ecx.images-amazon.com/images/I/21CJ5B87P3L._SY90_.jpg)

I can't wait to use Motion, it looks so great and makes AE look so archaic. I'm personally sick of Adobe's additude toward it's Mac user's and toward Apple in general. I feel they have treated us like second class people. Apple user base really built Adobe's foundation. At NAB I didn't see one G5 in the Adobe booth, only PC. That doesn't look like any support to me. Microsoft is gaining better reception in the mac community than Adobe itself. MS is actively aquiring Mac programs(VPC), and making Office better.
Adobe you just are starting to stink in the mac field with your bad ports of mac software(premiere 6.5)and the lack of it(encore, etc).
If Studio Artist comes out with a photoshop style editer,,,,,,,,,I will defintly use it over PS.