File Sharing Does Not Harm Record Sales According to Study

Written by Eric Olsen
Published March 31, 2004

Do you mean to imply that the record industry's slump over the last few years might actually be somehow related to the ..... ..... policies and behavior of the record industry? No, my brain can't contain the impossibility of the concept since we all know that file sharing accounts for every dime of the industry's slump. And the economy, and expanding entertainment options have nothing to do with it either, right?

The story:

    Internet music piracy has no negative effect on legitimate music sales, according to a study released today by two university researchers that contradicts the music industry's assertion that the illegal downloading of music online is taking a big bite out of its bottom line.

    Songs that were heavily downloaded showed no measurable drop in sales, the researchers found after tracking sales of 680 albums over the course of 17 weeks in the second half of 2002. Matching that data with activity on the OpenNap file-sharing network, they concluded that file sharing actually increases CD sales for hot albums that sell more than 600,000 copies. For every 150 downloads of a song from those albums, sales increase by a copy, the researchers found.

    "Consumption of music increases dramatically with the introduction of file sharing, but not everybody who likes to listen to music was a music customer before, so it's very important to separate the two," said Felix Oberholzer-Gee, an associate professor at Harvard Business School and one of the authors of the study.

    Oberholzer-Gee and his colleague, University of North Carolina's Koleman Strumpf, also said that their "most pessimistic" statistical model showed that illegal file sharing would have accounted for only 2 million fewer compact discs sales in 2002, whereas CD sales declined by 139 million units between 2000 and 2002.

    "From a statistical point of view, what this means is that there is no effect between downloading and sales," said Oberholzer-Gee.

    For albums that fail to sell well, the Internet may contribute to declining sales. Oberholzer-Gee and Strumpf found that albums that sell to niche audiences suffer a "small negative effect" from Internet piracy.

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Career media professional Eric Olsen is honored to be the founder and publisher of Blogcritics.org, which, quite frankly, rules - as do his wife and four children.
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File Sharing Does Not Harm Record Sales According to Study
Published: March 31, 2004
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Section: Sci/Tech
Filed Under: Sci/Tech: Internet, Music: Business, Music: News
Writer: Eric Olsen
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