Janet Jackson only needs to flash her breast to get America outraged, at least John Lydon has to shout "fucking cunts" to secure a few complaints. Despite issuing an apology for Lydon's comments on a live segment of 'I'm A Celeb', ITV insiders say that the 98 complaints they have received from an estimated audience of 12 million shows how things have changed - even though the show is on quite late you would have expected more outrage in the past. Certainly the fall out was nothing compared to what followed that other famous Lydon live TV outburst when - having been challenged by BBC presenter Bill Grundy to "say something outrageous" on tea time telly - Lydon called the presenter a "fucking rotter" - a TV moment that caused questions to be asked in the Commons, a tabloid frenzy and, of course, the Daily Mirror's famous 'The Filth and the Fury' headline.

Though as one caller to Radio 5 Live pointed out - you have to assume ITV expected some Lydon swearing: "My nine-year-old daughter begged me to stay up and watch it, but I didn't let her because I expected bad language. I mean for goodness sake, why else have they got Johnny Rotten on?"

From CMU, which also brings us more news on Nipplegate.

More, yes that's right, more on the whole Justin / Janet Superbowl routine (what some in the US media are now calling Nipplegate). Firstly some words from MTV boss Tom Freston whose company produced the Superbowl halftime show. Speaking at a conference in New York yesterday he made reference to one of his station's own hidden camera shows by commenting: "We were punk'd by Janet Jackson."

He continued: "When you're doing live television there's a great reliance and trust you have to put in the performers. And our trust was violated by the performer. Janet Jackson isn't the type of person you would think would be doing that. So yes, we were surprised, but such is the nature of what live TV can be." Freston added that he welcomed the Federal Communications Commission's decision to investigate the matter, though presumably won't be so pleased to hear that sister company CBS could be fined $27,500 for every station that showed the breast-exposing routine - which could leave the network with a bill for millions, on top of moves by AOL to get a refund on its sponsorship of the event.