As we reported yesterday, Timberlake initially implied the whole thing was an accident telling reporters: "I am sorry that anyone was offended by the wardrobe malfunction during the halftime performance of the Super Bowl. It was not intentional and is regrettable."

But a statement from Jackson yesterday seemed to imply the routine - which was, let's face it, a bit too well choreographed to be an accident - wasn't completely unintentional. Her statement read: "The decision to have a costume reveal at the end of my halftime show performance was made after final rehearsals. MTV was completely unaware of it. It was not my intention that it go as far as it did. I apologise to anyone offended - including the audience, MTV, CBS and the NFL."

Despite apologies all round from the performers and the broadcasters, everyone seemed to want to express their outrage over the whole thing. Joe Browne, Executive Vice President of Super Bowl organisers NFL told reporters: "We were extremely disappointed by elements of the MTV-produced halftime show. They were totally inconsistent with assurances our office was given about the content of the show".

Meanwhile Michael Powell, chairman of US media regulator the FCC, told reporters: "I am outraged at what I saw during the halftime show of the Super Bowl. Like millions of Americans, my family and I gathered around the television for a celebration. Instead, that celebration was tainted by a classless, crass and deplorable stunt. Our nation's children, parents and citizens deserve better. I have instructed the commission to open an immediate investigation into last night's broadcast. That investigation will be thorough and swift."

Perhaps the most important comment of the day was when Browne told reporters: "It's unlikely that MTV will produce another Super Bowl halftime". Whether that will affect sister company CBS when they come to negotiate the lucrative rights to broadcast the 2005 Super Bowl remains to be seen.