I hate it when Apple makes me hate Apple.

Tune Recycler, a site where you can give away your Pepsi iTunes codes to help indie artists, puts it well:

Pepsi has begun airing an ad for this [iTunes giveaway] promotion that features 16 of the children who were sued by the major record labels for filesharing. It's a perfect cycle: now that these kids and their families have been put in debt by the major labels, they have to sell themselves in a soda commercial to make back some of what they owe.

I made a movie about it...