I don't think I am overselling this guy. Rob Ryder writes the best movie/sports column. It may be the only one, but when it is the best, why would you need more? I won't excerpt (and spoil) his PWW (Pedaling While White) story, but here is a sample paragraph:

It's called packaging. There's no one set way to put the key elements of a movie together, except to say that it usually involves a great deal of begging, arm-twisting, misrepresenting the truth, calling in old favors, outright lying, threatening, more begging, more lying, beating down doors, beating up assistants, and even more begging (not necessarily in that order).