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<title>Blogcritics Comments on Gift Cards -- Beware the Downsides</title>
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<title>Comment by Brad on Gift Cards -- Beware the Downsides</title>
<link>http://blogcritics.org/archives/2003/12/21/001843.php#comment-334507</link>
<description>Aside from a few accounting reasons from the business&#039; perspective, &lt;a href=&quot;http://consumptionrules.com/when-money-expires/&quot;&gt;I don&#039;t see how it&#039;s ethical&lt;/a&gt; to attach an expiration date to a gift card, and consider it revenue when that date passes.  If you&#039;ve paid for buying power at the store, you should own that buying power until you use it. 


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