Why I Pay for Content on the Internet

Written by Anita Campbell
Published December 11, 2003
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For in-depth, up-to-date business research, most of the really valuable data is available only by paying for it. For example, if I am trying to develop sales prospect lists with reliable information, the only viable source is through paid databases.

If I were to purchase individual subscriptions or even pay by the drink for each article or source, the cost would be far greater than $600 per year. So, the JJHill is a terrific value.

Also, I find that it is simply not practical to visit a local library each time I need research. Even if the local library is free. Nor do any of the local libraries have the breadth of offerings to compare with the JJHill. And none of them offer the kind of online services, with the same comprehensiveness, as the JJHill, which is a huge time saver.

I've used the JJHill long enough to see some of its warts. But none of them would deter me from renewing my subscription. Some of the areas where it could improve:

  • It doesn't have any of the very expensive, high-end research that I REALLY want, such as from Gartner or Forrester.

  • Logging into some of its proprietary databases was a challenge, and their online Help was not much help. I finally figured out on my own that the privacy control settings in my firewall program were the culprit, so I temporarily disable them when logging on, which can be a drag.

  • The quality and helpfulness of the research librarians varies widely. One librarian couldn't answer a simple question that even I knew the answer to. Another librarian put me on to several valuable sources of niche industry data. For instance, she put me on to a company that has surveys of computer and IT equipment of businesses across the United States--can tell you how many PCs, telephone switches, etc. that a company has. Now that's useful data of the kind that a business will pay for!
  • Click here for more information about the James J. Hill Reference Library.

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    Anita Campbell is the Editor of the award-winning Small Business Trends (www.smallbiztrends.com) website and host of her own talk radio program, Small Business Trends Radio, on the WSRadio.com Internet network.
    Keep reading for information and comments on this article, and add some feedback of your own!
    Why I Pay for Content on the Internet
    Published: December 11, 2003
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    Section: Sci/Tech
    Filed Under: Sci/Tech: Internet
    Writer: Anita Campbell
    Anita Campbell's BC Writer page
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    Comments

    #1 — December 11, 2003 @ 02:31AM — homer jay [URL]

    I will go through great lengths to not pay for content on line. I'm too used to being able to find all I need for free.

    #2 — December 11, 2003 @ 06:37AM — jadester [URL]

    i will pay for content on the 'net only if i know it's worth it. And if i needed a business resource, it does sound like this site would be worth it, however the sad fact is that when it comes to sites that offer paid content, the vast majority do not offer value for money, and i believe it is because they have been set up by people hoping to make a fast buck, who haven't actually spent much time making their site and content worth paying for.

    #3 — December 11, 2003 @ 09:41AM — Bruce Kratofil [URL]

    I will go through great lengths to not pay for the newspaper that gets delivered to my house, but they always manage to track me down.

    Information is never free, it's just that sometimes we can find someone to subsidize our cost.

    #4 — December 11, 2003 @ 09:59AM — Anita Campbell [URL]

    Bruce, great observation. One way or another someone somewhere pays for the information we consume, whether directly through subscriptions, or indirectly through tax dollars to support libraries or conduct census surveys, or through being bombarded with annoying ads, or.... Anita

    #5 — December 19, 2003 @ 22:54PM — Rodney Welch [URL]

    I've never paid for content on the Internet, but my demands are different from Anita's -- I'm not in business and anything I've ever wanted (within reason) I've always been able to get for nothing. When, like me, one of your main demands from the Internet is good reading material, it remains a very dicey proposition as to whether people will pay for content.

    Look at two of the long-competing online magazines, slate.com and salon.com. Although backed by Microsoft, Slate had a long-term goal of becoming a site that could eventually pay for itself with annual subscriptions, but that proved to be a complete non-starter; as founding editor Michael Kinsley eventually put it, "people are too damn cheap." More than that, I think in order to charge money a site has to have something to really sell -- something people simply can't get anywhere else. The JJHill site is probably a good example, as is the payy-only Wall Street Journal. Good writers and good journalism aren't enough -- because there is so much good writing and good journalism on the Internet that costs nothing. The same goes for poor old salon.com, which became a pay site and spent many months -- most of it on life-support -- begging someone, anyone to pay to read what they offered. They still do, although they now have this deal where you can get a "free day pass" if you agree to sit through the on-line commercial of a sponsoring company, which I frequently agree to do.

    I think in terms of magazines and newspapers, paying for content remains a bit of a dream.

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