Steve Jobs on the Music Industry

Written by Craig Lyndall
Published December 10, 2003
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So you see the recording industry moving in that direction?

No. I said I think that's the remedy. Whether the patient will swallow the medicine is another question.

I could go either way with Steve Jobs. This is very interesting though. Characterizing the music industry as "tech innocents" is hilarious. Also I am not sure that Steve Jobs was being completely honest about not eventually becoming the new record company. At this point, Jobs needs to maintain the relationships with the recording industry, but as it continues and he has contracts signed (assuming he doesn't sign any rights away) he will have a real opportunity to expand the breadth of his business assuming ITunes stays the premier delivery method on the internet.

Anyway, the other point is that he seems to agree with Eric that downloading might be more the equivalent of speeding, or jaywalking as Eric put it, than actual theft. The one important thing that Jobs says in the interview in my opinion is that there is just no way to protect content with technology. If there is anyone in the world who can say that, it might be Steve Jobs.

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Craig Lyndall rants, raves and writes other stuff at FilteringCraig.com and at The Cleveland Sports Curse
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Steve Jobs on the Music Industry
Published: December 10, 2003
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Section: Sci/Tech
Filed Under: Sci/Tech: Internet, Culture: Media, Sci/Tech: Software, Music: News
Writer: Craig Lyndall
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Comments

#1 — December 10, 2003 @ 09:25AM — Tom [URL]

I agree with a lot of what was said in that article. I used to use KAAZA and Napster because I wanted the CHOICE. If I only wanted one song, I wanted ONE song. Now with iTunes I get everything I want. I pay for it, and am glad to pay for a service I want.

Artists like the Beatles who refuse to allow their stuff on iTunes are stuck in the past and don't get it.

#2 — December 10, 2003 @ 09:29AM — Craig Lyndall [URL]

I was amazed when I downloaded ITunes at what a great library manager it is as well. It is far and away the best way to manage different playlists and also to create mix cd's from all my MP3's. I didn't know that the experience could be that good, but it is.

#3 — December 10, 2003 @ 09:50AM — Eric Olsen

What's with Jobs flat-out lying about the customes the other services have, though? He claims 50,000 forall the otherservices combined - there are hundreds of thousands.

Also, he dismsses the subscription model, which I think will end up being what the masses latch onto.

#4 — December 10, 2003 @ 10:05AM — Craig Lyndall [URL]

The only thing I can think of for you first question is that the interview was done a little while ago, or he is lying.

Also, I don't know about the subscription model either. I think there are a whole lot of people who want to get their stuff a download at a time. Plus that is also what makes the profits easy to trace and filter back to the appropriate parties. I guess with the subscription model you could do statistics to make sure people were paid properly, but it seems simpler with the individual download to me.

#5 — December 10, 2003 @ 10:09AM — jadester

i hate the subscription model with a passion. The only truly helpful and best value subscription model is the one used by magazines.
I don't want to be locked into something if i decide several months before my subscription ends that i don;t want to use it anymore. Or if i forget about it for a long period of time, or simply cannot make us of it (e.g. if my pc breaks and doesn't get fixed for a few weeks)
The point about never being able to fully protect digital content is part of a larger, more general truism - it's impossible to develop a fully secure copy protection system for digital content of any kind, because there will always be people determined to break copy protection and invariably, because none of it is perfect, cracks are found

#6 — December 10, 2003 @ 10:13AM — Eric Olsen

Yes, but with 60 million people now used to getting what they want, when they want it for free, the closer a pay system is to that, the better they will do, I think.

#7 — December 10, 2003 @ 12:16PM — Mark Saleski [URL]

i've gotta agree with eric here.

kids are used to downloading stuff for free....and having to pay per download will not add to the experience. it seems like it'd be much more convenient to pay once and then forget it.

this coming from a guy who has no interest in downloading aside from the occasional "what that person sound like" kind of thing (and a subscription model would support that...at least for me).

#8 — December 10, 2003 @ 12:23PM — Eric Olsen

I think the key is to make it "feel like free"

#9 — December 10, 2003 @ 12:37PM — Mark Saleski [URL]

yea, that's right.

i used to use napster to do just the kind of sampling i spoke of (more often than not leading to a cd purchase).

i don't use kazaa at all because it's a pain in the ass (at least to me).

if there was a service that had a reasonable subscription fee (and was easy to use), then i'd probably sign up.

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