Google bombing is by no means rocket science, and it isn't hard to do. Web logs automatically bomb Google as part of the updating and pinging process. The excessive number of links and updates automatically gives them better ranking. But what happens when a marketing company like Vegas IDX e-mails a massive number of people, encouraging them to link to their client 100 times with the same text on their links page?

It clutters Google with a ton of links to the same website. I have received tons of these e-mails that masquerade as a link trade, but are not, really.

This, of course, hurts Google's profits, because some real estate agents, rather than maintaining a web log using the popular Blogger service or using Google's AdWords or AdSense program, pay Internet marketing companies to Google bomb them into Google's top 10 rankings.

People find me in Google and want to link to my website to increase their Google rankings, but I'm my own Internet marketer and I have links to my main website that are probably closer to 10 than 100.

When Google changed their search engine algorithm, recently, Google bombing's effect lost its effect, but web loggers still remain on top in Google.

Will Google lose potential customers due to changing its algorithm so hastily? Probably. But it may also gain pay-per-click ad customers. It hurt Internet marketing companies who Google-bombed more than anyone else.

If you're going to Google-bomb at all, please don't over do it. It isn't good for Google, and it will only make them change the algorithms again so it adversely effects everyone who uses the search engine. One-hundred links to the same website is a bit much. I'm a shameless marketer, as everyone here at Blogcritics knows, and I don't even do that!

We here in the web log-world do enough Google-bombing whenever we update our blogs. With all the blogs in Google and Web-marketers Google-bombing for their clients, I now understand why the search engine had to change its algorithms just a bit.

Sometimes you just have to do something to save yourself from self-destruction. Web-marketers need to find another way to market so Google can be the warm, user-friendly search engine it's always been, since the beginning.

-John Mudd

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