Sellers on eBay now have a great new tool to track visitor behavior on their auctions.

SmallBusinessComputing.com had the following report about this latest breakthrough for eBay merchants:

A company called Sellathon recently launched a product called ViewTracker, and they say on their Web site that ViewTracker "tells you ... in real-time ... exactly how each auction visitor found you, what words they searched for, what categories they browsed, how they sorted their search results... even where they live."

Up to now sellers have not been able to get in-depth visitor data on their auctions. Sellathon's solution is designed to give eBay merchants the kind of detailed market intelligence they need to increase sales and improve results.

Right now Sellathon is offering a 30-day free trial. Early reviews of the product are very positive.

eBay continues to be a huge force in Internet commerce. Millions of small merchants worldwide are making money through eBay because eBay has made it possible for them to be in business. Many of these merchants would never have had sufficient capital to open up a brick-and-mortar storefront, staff it, and market it.

P.S.: Visit Small Business Trends, the author's weblog, wherein she gathers large amounts of information on small business trends and shares it with the world, and where this post first appeared.