Googling
Published November 20, 2003
"Google has survived many other search engines," agrees Wharton marketing professor Jagmohan Singh Raju. "The fear people have as users of Google is, once it's run like a public company, will the search engine become less important versus other revenue generators?"
The Case for an IPO
Amit notes that Google's incentive to go public is no different from that of other companies. "The IPO is to raise money and give liquidity to Google's investors; it would be a means of giving investors a return. Of course, it leads one to ask, do they need more money? Yahoo! and Microsoft's MSN are two big competitors, and both have deep pockets and a diversified range of businesses. They can invest in technology and marketing. As an independent company, Google must come up with a budget to compete effectively. Being publicly held will deter potential advances from Microsoft and Yahoo!."
Amit also sees a Google IPO as a potential industry stimulant. "I'd suggest that perhaps, since it is a technology player, Google's going public will revive the tech sector and facilitate the continuation of innovation and the ability of new products to get to market. The IPO market for tech companies was basically shut down for the last two to three years. Maybe this will be the beginning of the resurgence: Seagate Technology reentered the public market in December 2002, and today it trades at $19, well above the IPO price of $12. Google's IPO might have positive externalities on the entire technology sector. Investors could regain confidence to put money in it, which would in turn be good for jobs, productivity and the economy." Keep on Googling.
- Googling
- Published: November 20, 2003
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- Section: Sci/Tech
- Filed Under: Sci/Tech: Internet
- Writer: Eric Olsen
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Comments
Whoa, that's a problem many wish they had!
I'm number one for my name, too. I never know if people find my site because they want to see my site or if they're looking for the composer Tom Johnson (I assume the latter, more people know him, I think.) I believe there may be a photographer with my name too. We're everywhere.
Indeed, there's an exceptionally talented photographer named after me, too. We all have our own reasons for blogging and while I don't mind who reads my blog, I don't necessarily want them there because Google led them there with a search for "Yao Ming's Penis" or "stinky farts", ya' know?
I have no such compunctions whatsoever - every Google straggler is another potential reader.
I google all the time, but not without keeping a wary eye on 'Google Watch' and the like while I'm at it. You never know what they're doing with you while you make use of them. ;)
I think part of your point is made, Eric, by the very fact that I can't think offhand of any other places apart from Google and Amazon which have Hack books in their own right as sites.
Google is great for doing research on software technologies. the funny thing about it is that i can be looking for some info on, say, how to use microsoft .net remoting...and it's easier (and faster) to google it rather than use micosofts pathetic search tool inside of a locally installed MSDN.
funny, but not surprising.
I find it amazing how quickly "Google" has become synonymous with with "web search."
Actually, it's not so amazing. They became obsessed with the concept of relative searches. When people use the search it is kind of important that they get results that mean something. Yahoo became all too concerned with being a portal and being the jack of all trades and thus became the master of none.
Ok, well, they probably have a few good services but I rarely use them for anything.
Google, on the other hand, well I have their deskbar and toolbar running and use them frequently.
Yahoo! still uses Google for their searches, but that is supposedly coming to an end
another odd search angle: since our own search engine only works on text within posts, not comments, not author names, I'm not sure about post titles, sometimes the best way to find something in our own site is to "google it."
Eric, point noted. Will consider switching our search box to use Google's engine instead. While I've always thought that searching the titles and bodies of posts would be what I would want, I did find myself wanting to search for a particular comment the other day myself. ;-)






I really dig Google but I do have a peeve with them as a blogger. Do a name search for me and the number one result is my blog. Fine and dandy, but I've placed a robots.txt file in my index directory and have anti-robot metadata on my index page. Google has a delisting service but it's only good for 90 days. Supposedly, after delisting if you have the anticrawler measures in effect you should be left alone, but my experience has proved otherwise. Some people like the exposure their blog gets from Google, but I don't necessarily want my own information that readily available.