Kazaa is urging P2P users to pressure content providers lke the RIAA to license to them:

There is a revolution underway which is changing the world of entertainment. It will effect how you discover, buy and share songs, movies, games and ideas. Peer-to-peer technology is driving the revolution and it could make life better for everyone. Lower prices, unlimited catalogs and more.

Why Change?

We have already seen significant advantages of peer-to-peer distribution to everyone's benefit. But this is only the beginning - a glimpse of its true potential.

What makes peer-to-peer revolutionary?

Peer-to-peer is good for consumers. Why?

Peer-to-peer is about more than just music, movies and games. Peer-to-peer lets people share new ideas, collaborate on projects and communicate more efficiently. It's a freedom of speech opportunity worth developing and defending.

It's fast and based on a convenient self-service model.

It is unlimited in size. Unlike a Web site or shop, a peer-to-peer network will never fill up or slow down. This means more diversity.

Content owners and libraries have for the first time a cost effective way to distribute their huge volumes of digital information, opening up amazing new resources to Internet users.

The cost efficiencies should result in lower cost which should be passed on to consumers in the form of cheaper prices.

Peer-to-peer is good for Artists, Producers and Developers. Why?

Emerging stars can share their works with the world without big budgets or a big deal. A song, video, game, idea or image can be shared, tried and bought based on how good it is.

Major stars can access a huge, global audience instantly. With peer-to-peer, less money will be taken out of their royalty checks to reimburse their publishers for promotion costs.

It's easy to set up a "digitally rights-managed" account that lets artists decide how they want their fans to experience their work. They choose the length of free trial, determine payment criteria and wrap their files in digital protection.

Peer-to-peer is good for Labels, Production Companies, Libraries, Owners. Why?

These companies own a lot of the content that peer-to-peer users want. They can protect this content through digitally rights-managed solutions and give users the option to buy it.

They can reach a huge, global audience instantly. Kazaa alone already has 60 million users.

Costs are dramatically reduced through this new distribution technology.
Potential new markets await these companies and their content.

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