40 Million Copies

Written by Eric Olsen
Published November 11, 2003

Mike Stone is a totally cool guy and a great engineer and producer, having done fine important work with Queen, Shoes, GBH, Gary Moore, Textones, Lou Reed, Joe Walsh, Al Stewart, Ace, and Strawbs, among many others. But his claim to fame, his key to multiple large homes and a life of leisure is a series of inexplicably multi-platinum corporate rock albums in the '80s.

With '81 came Stone's arrival as a platinum-plated man. Canadian melodic hard-rockers April Wine's The Nature of the Beast arrived in January - a mere platinum album. With February came Journey's live Captured, a reasonable recapitulation of the band's career to that point, that did double-platinum business.

Then in August, Journey's studio album Escape was unleashed on the world. With Steve Perry's impressive, even soulful, operatically-trained high tenor cutting through the very definition of '80s arena-rock and power ballads, people robotically marched to their record stores and bought an inconceivable 9 million copies of an album that is basically just pretty good.

Well, if somewhat grandiloquently produced by Stone and Kevin Elson, the album is better than many and certainly no worse than hundreds like it, but for some reason it became a must-have.

"Don't Stop Believin'" has a good beat and a catchy tune. "Who's Crying Now" is a nice ballad. The title track rocks convincingly, if somewhat stiffly in a prog-rock manner, on the strength of Santana-veteran Neal Schon's guitar, as does "Dead Or Alive." I suppose the clincher for many was the truly pretty ballad "Open Arms," but good God, 9 million?!?!? The mind boggles.

With the floodgates open, no mortal was going to staunch the flow. While Journey was a real rock band with an honorable history, Asia was a studio-construct of prog-rock superstars (Geoffrey Downes - keyboards, Steve Howe - guitar, both ex of Yes; Carl Palmer - drums, ex-ELP; John Wetton - lead vocals and bass, ex of King Crimson, Roxy Music and many another arty band). Had the members brought with them the best of their respective former units, miracles might have been wrought.

However, with production slipping across the line into the clearly bombastic - multidubbed cascading background vocals supporting Wetton's manly, straining, baritone on essentially meaningless lyrics, all riding on a cushion of cheesy '80s electronic keyboard nonsense, Palmer's beat-challenged drums, and canyons-worth of echo - miracles were not achieved. It would be difficult to ascertain what need the sales of 4 million copies of Asia met in '82. The even-less distinctive Alpha sold another million in '83.

Journey, looking positively gritty in comparison with Asia, came back in '83 for another 5 million with Frontiers, another pretty good album with inexplicable sales figures, until you realize that about half the people who bought Escape gave the follow-up a try.

Which brings us to Whitesnake - by '87 Stone had learned that by backing off of the lush, multidubbed background vocals a bit, pumping the guitar a smidge, and draining the reverb/echo off of the lead vocal a tad (except in the "freaky" parts), you could still get the sales without alienating your core hard-rock crowd.

Besides, Whitesnake, led by ex-Deep Purple singer David Coverdale, rocked way harder than either Journey or Asia, and still did ballads for the girls. Whitesnake sold 8 million albums and wrapped up Stone's remarkable '80s - wrapped it up except for the nine tracks he placed on Journey's Greatest Hits, which has sold 8 million copies since its release in '88.

Career media professional Eric Olsen is honored to be the founder and publisher of Blogcritics.org, which, quite frankly, rules - as do his wife and four children.
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The Nature Of The Beast The Nature Of The Beast
April Wine
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Captured Captured
Journey
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Escape Escape
Journey
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Frontiers Frontiers
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Journey - Greatest Hits Journey - Greatest Hits
Journey
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Asia Asia
Asia
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Alpha Alpha
Asia
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Whitesnake Whitesnake
Whitesnake
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40 Million Copies
Published: November 11, 2003
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Section: Music
Filed Under: Music: Classic Rock and Oldies, Music: Rock
Writer: Eric Olsen
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#1 — November 12, 2003 @ 14:41PM — Tim Hall [URL]

Hey, I bought all of those albums (except for the April Wine one), and loved the Asia one when it came out.

I don't think bands like Journey were ever as loathed by 'fashionable music fans' in Britain as they were in the US, because their kind of corporate rock was never big in Britain at the time; our charts were much more dominated by new wave acts. Only hard rock fans really knew Journey existed, and we bought their albums for the rockers like 'Edge of the Blade' rather than the power ballads.

I admit Mike Stone's very 80s overproduction sounds rather dated now. But so does Trevor Horn on Yes' 90125.

In 2010, I bet grunge will sound just as dated.

#2 — November 12, 2003 @ 14:45PM — Eric Olsen

Tim, somehow I ended up with most of them too - still not sure how that happened, I imagine I needed them for DJing. My point wasn't to knock these as bad, just to marvel at their ubiquity in the "heat of the moment," a moment that has long come and gone.

#3 — November 12, 2003 @ 15:19PM — Tim Hall [URL]

OK, so which recent big acts will have long come and gone in 20 years time? My guess is all the 'Britpop' bands like Oasis. They were as ubiquitous in Britain of the late 90s as Journey were to America of the early 80s.

#4 — November 12, 2003 @ 15:30PM — JR

Excepting the greatest hits package, I bought all these AND "Chicago XVII".

"Alpha" sucked.

#5 — November 12, 2003 @ 15:31PM — Eric Olsen

I can basically agree with that, although there is some Blur I like a lot.

#6 — November 12, 2003 @ 15:49PM — Tim Hall [URL]

"Alpha" sucked

I totally agree. Album-wise, Asia were very much a one hit wonder.

#7 — November 12, 2003 @ 16:10PM — Eric Olsen

I sat in the studio for about a week of the recording of Chicago 17 - most of it the horn parts of "Hard Habit to Break." It was both fascinating and excruciatingly dull at the same time. Olivia Newton John came down to the studio to say hello to Peter Cetera, who by then was totally the "rock star" of the band. We also went to Bill Champlin's house for an interview - pretty cool week.

#8 — November 12, 2003 @ 16:20PM — Craig Lyndall [URL]

Then Peter Cetera's name became synonymous with Ralph Macchio and the Karate Kid movies. It makes me miss classics like 25 or 6 to 4.

#9 — November 12, 2003 @ 16:24PM — Eric Olsen

In general, Chicago was best when they rocked hardest, and Kath was a great hard rock guitarist. Hey, he should be on the list.

#10 — November 12, 2003 @ 16:27PM — Craig Lyndall [URL]

Having been born too late for Chicago really, would you consider 25 or 6 to 4 one of their better songs? I just wonder exactly which albums are the best and least cheesy.

I did this same exercise with Genesis when someone told me that Phil Collins hadn't always been writing their songs and making them bad.

#11 — November 12, 2003 @ 16:37PM — Rodney Welch [URL]

Just my opinion, but if memory serves, the first three are the best of the lot and Chicago II is the cream. If you must own one Chicago record, that's the one to get.

#12 — November 12, 2003 @ 18:20PM — Eric Olsen

I'd go with the recent Best of: Only the Beginning. It's a bargain double-CD and covers the whole career. I probably like the very first one - Chicago Transit Authority - best if I had to pick one studio album.

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