How will we know that we have read the last blog, in a strangled aftermath of wasted prose?

The curve of interest on the Internet follows an exponential curve into the ever-widening maw of the universal bit bucket that swallows abandoned sites and rotted links kept barely alive by google and a few wild-eyed historians or undergrads at Stanford.

But right now, breathless, we read that blogs are hot! Scalding hot! The marketers are panting, drooling and want to spend money! Targeted by spamers each blogger can get more vicodin as a free trail, more penis enlargers, more images of buffy nude than any normal blogless clueless Internet newbie could imagine. Articles are screaming it's a goldmine or a fad and what's the difference? After all in infomercial America we are high on entertainment, fame, and the latest scandal about drug induced radio announcers cramming diet pills, and painkillers into their ears so we have to ask what's so hot about blogs really? Aren't they just text? What would Mcluhan think? Isn't it just another diary entry?

At this point I'd like to gratuitously use the word meme: meme.

Blogs are indistinguishable from what used to be called personal web sites.
There is no difference! Actually stand back and marvel at the wonder of it all.
Marketing blather and rampant stupidity aside a blog is just a web site that's updated! So what! An online diary BFD! It usually covers the daily toilet trained activity and conspicuous consumption of the mindless waste of barely renewable resources in the obsessive detail of the blogger. Perhaps, blogging is just logorrhea by another name.

Perseus found that of the four million or so blogs created using the eight major blog-hosting services at least 66 per cent had not been updated in more than two months. Over a quarter of the blogs were not touched after the day they were created.

Headlines should read More Dead Than Alive! It's just all subject to the Power Law and we shouldn't really be surprised traffic to blogs is governed by power law distribution. This means that a tiny number of bloggers get read by an awful lot of people, while the vast majority of other blogs get hardly any visitors let alone readers.

I count myself lucky that I get any visitors at all, so it is with any web site. Most are floundering under the sheer weight of numbers that the mathematics of the Power Law generates than by any actually curious occasional visitor.

Hot indeed. Will the last blogger please turn out the Internet?