Joseph Janus, Calvin Klein's previous director of marketing, has a knack for using music as a platform to kickstart new trends. When the New York gay entrepreneur assembled guy duo The Deuce Project, it must have been his belief that selling music is not that different from selling underwear.

The Deuce Project is Texas-born Josh McMillan, 22, and Noah Pearce, 23, whose debut album "Stone Cold" features a combination of soulful acoustics from the South and edgy pop from the North.

The group's unpolished rocky quality is tamed by the slick production of the Berman Brothers. Real-life brothers Christian and Frank Berman are well-known for their hard-hitting gay club anthems and their production of club acts such as Amber ("This Is Your Night") and Stars on 54 ("If You Could Read Your Mind"). More at http://www.arjanwrites.com/arjanwrites/2003/10/making_the_band.html#more