Sometimes hearing pop songs in tv commercials annoys me. Usually it leaves me indifferent. In this case, it pleases me very much.

Kohl's is using Jonathan Richman's classic "Ice Cream Man" for their summer sales pitch. The song plays over a fairly simple demonstration of the lyrics: children chasing an ice cream truck.

I'm so pleased to see this. The song gets used in a manner true to the spirit of the recording, while giving broad exposure to a great song that is unfamiliar to probably 99% of the tv audience.

I'm also pleased to think that Jonathan is getting paid.

What it has to do specifically with Kohl's I don't know. However, I think I'll make a point of going into a Kohl's store just on account of this.

I don't remember ever in life going into a Kohl's store to even know exactly what they sell, but any friend of Jonathan's is a friend of mine.