Madonna is in talks to make a film based on the town in Ireland which manufactures the member-straightening drug Viagra. Her company, Maverick Films, wants to make a film based on a true story of locals in the small town of Ringaskiddy, County Cork, made famous by Pfizer, the company that makes Viagra. Provisionally entitled Something In The Air, the film will be about locals going sex mad after breathing in fumes from the factory. Madge plans to set the film in the US rather than Ireland, however a rival film company plans a similar film and are scouting for locations in the Emerald Isle as we speak.

It's not even the unlikeliness of the plot I'm bothered by, it's the fact that Madonna is planning to make another film at all. Did Swept Away teach her nothing?