Skip to iLoo
Published May 14, 2003
Michael Croft's instincts were correct about Microsoft's iLoo porta-potty snafu: it was a real project that withered in the light of day, not a hoax perpetuated by the entire British division of MS. Thanks also to our VisualSimplicity for news of the MS reversal.
If you haven't been following this truth-is-stranger-funnier-smellier-than-fiction story, it began when Microsoft's British subsidiary released a statement about their new project:
- The iLoo being developed by the MSN division of Microsoft Corp. in Britain is a standard portable toilet - a loo to the English - with a wireless keyboard and extending, height-adjustable plasma screen in front of the seat.
There would also be a "Hotmail station" with waterproof keyboard and plasma screen on the outside for those waiting in line.
MSN officials say they're negotiating for the manufacture of toilet paper imprinted with Web addresses that users may not have tried.
- On Monday, the world's largest software maker had said the "iLoo," which was described in minute detail in an April 30 press release by its British subsidiary, was a hoax and apologized for any "confusion or offense."
But on Tuesday Microsoft switched its story and said that the iLoo had been a legitimate project by its British MSN Internet service that was terminated after the initial announcement prompted controversy, ridicule and disgust.
"Corporate headquarters in Redmond, Washington, looked at it and decided maybe this wasn't a good idea," said Lisa Gurry, MSN group product manager. [Reuters]
- Gurry said the iLoo had been intended as part of a public relations campaign to promote the company's money-losing MSN service in unexpected places. The same campaign had previously featured Web access on London park benches and beach chairs in France.
- Microsoft, meanwhile, said its focus now was "to ensure that this type of confusion doesn't happen again."
"Our top priority right now is making sure that a couple of misstatements from yesterday are corrected," Gurry said.
- Skip to iLoo
- Published: May 14, 2003
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- Section: Sci/Tech
- Filed Under: Sci/Tech: Internet, Culture: Media
- Writer: Eric Olsen
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Comments
The fact that Hammer keeps springing back to life is the news angle here - you just can't kill the bastard.
microsoft would like the world to look much like the movie Brazil....without the ductwork and magnification glasses.








Nice to know my bullshit detector is still working. It just sounded too pat.
On a completely unrelated topic, I'm looking at a sidebar that offers a Recent Interview: "Dr. Helen Smith on kids who kill Jan Hammer".
Good topic, but perhaps underbroad.