War Blows Up Web Traffic

Written by Eric Olsen
Published March 24, 2003

The war has sent people scrambling to the Internet for information, community, and expression. It is not a little ironic and troubling that the worst of times for the real world is the best of times for the media, including the new media of the Internet. News sites have been doubled and trebled their normal traffic, especially during work hours when poeple may not have access to the television for updates:

    The number of people visiting the Web's top news sites and a dozen federal sites ran at more than twice the usual rate Thursday, according to ComScore Media Metrix.

    A Marines Corps site (www.marines.com) experienced the biggest spike, up 411 percent, to 30,534, visitors, ComScore reported.

    The at-work audience reached 36.5 million people on Wednesday, almost matching the home audience of 37.1 million. Overall at-work traffic jumped 16 percent, while at-home traffic rose only 1 percent, ComScore reported.

    "Without a doubt, people are glued to their Web browsers for virtually minute-by-minute updates of the war as it unfolds," said Daniel E. Hess, vice president of ComScore.

    It's hard to measure overall traffic online, given that the Internet is a network of networks and not centrally managed. But one firm that distributes and manages traffic for more than 1,000 of the Internet's largest sites said the volume of data it moved reached an all-time high Thursday.

    Akamai Technologies Inc. served 24.8 billion "hits," or requests for Web page elements, Thursday, roughly twice its average of a month ago, said spokesman Jeff Young. The data suggest people were using the Internet more intensely this week by calling up far more pages, he said.

    Yahoo.com was among the places where usage skyrocketed — the volume of traffic to its news section jumped 600 percent on Thursday and again Friday, said spokeswoman Sabrina Friedman. She said the amount of free audio and video that users chose to view rose tenfold.

    Some of the largest traffic increases occurred at the Web counterparts to the broadcast and cable television networks, a fact Hess attributed partly to TV networks promoting their Web sites. Hess said the data suggest people are moving from watching their favorite networks on TV at home to viewing them on the Web once they get to work.

    "The two media are playing tag team with each other," Hess said.

    Among TV networks, FoxNews.com saw the biggest jump, up 218 percent Thursday over its average traffic for the past four weeks, ComScore found. CBSNews.com was next, with an increase of 207 percent; followed by CNN.com, up 200 percent. On Thursday, CNN.com had the most traffic of all the news sites: 9 million visitors. MSNBC.com was next, with 6.8 million. [Washington Post]

Although we are a "media" site not necessarily associated with war coverage, we have had feverish pro and con debate all over the site, and our war-popular culture axis posts on the Dixie Chicks, Charlie Daniels, Michael Moore and the Oscars have been picked up by numerous sites across the political and thematic spectrum. Just in the last 60 hours we have seen 50,000 unique visitors to Blogcritics, more than five times our normal traffic over hte same period. Of course, massive links from Jan Herman (grooving off of the MSNBC traffic bounty) and Glenn Reynolds and being saluted by Forbes haven't hurt a bit.

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Career media professional Eric Olsen is honored to be the founder and publisher of Blogcritics.org, which, quite frankly, rules - as do his wife and four children.
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War Blows Up Web Traffic
Published: March 24, 2003
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Section: Sci/Tech
Filed Under: Sci/Tech: Internet, Culture: Media
Writer: Eric Olsen
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