[Bruno Ybarra] We've been really fortunate in that most of the people that work with and for the label were all friends before we kicked things off. In that respect, we haven't had to really go out in search of new talent - so much as just work to cultivate the 'in house' artists.

We've branched out a bit and incorporated the remix talents of several UK producers and artists as well as some in France, Germany, Scandinavia, Africa and all points in between. The best part is that people have a fairly clear understanding of what we're trying to accomplish - so it makes it a bit easier to forge ahead. The rest is just a matter of the all-important budget, timing and synchronicity!

- Tell us about the Scuba Parties.

[Bruno Ybarra] We threw the Scuba events here in San Francisco initially back in 2000/2001 ... then we began throwing them over the summers as a monthly at La Terrazza (Barcelona). We've since discontinued the SF monthlies ... but occasionally do one-off events here to promote upcoming artist albums, compilations and various other types of parties. We're planning to do more residencies this summer in NYC, Europe and other parts of the globe if all goes according to plan.

- What inspires you, Bruno? What keeps you involved in projects of this caliber?

[Bruno Ybarra] I'm mostly just a firm believer in the power of music to reach people in a wholly-different way than any other medium. Unlike other media which present a more-or-less 'specific' imagery for its audience ... music falls more into the subjective realm where people all react differently depending on where they're at in their lives, age, relationships, location, etc. When you're listening to music, it really does feel that anything is possible (not to mention the ultimate escape!) ...

At any given time in my life, music has been my teacher, friend, guide, lover, drug and entertainment all rolled into one. It's truly amazing to see the potential that music has historically, culturally and environmentally ... not to mention the fact that it truly is the 'common language' for people across the globe ... he who feels it, knows it!

- Have you known you've wanted to do this all of your life?

[Bruno Ybarra] From as far back as I can remember, I've always done everything in my power to expose myself to, and surround myself with, as much music as possible ... from playing in bands, to doing radio, to writing editorials/reviews, dj'ing, attending live shows, etc. It's just one of those things I can't imagine living without.

However, I do know when enough is enough - and I think it's important to balance your life and not get too top-heavy in one arena. I definitely find myself enjoying learning about as many other subjects as possible in addition to enjoying a good tune! Let's face it, nobody wants to be a broken record, right? I'm by no means fanatic about it ... I know when to change the channel. Otherwise, my only friends would be record store clerks! ha.

- Have you licensed any of the music out for film or TV?