Virtual Campaign

Written by Eric Olsen
Published February 26, 2003

Anti-war phone and fax campaign today:

    Hundreds of thousands of opponents of a U.S. war against Iraq called and faxed their senators and the White House on Wednesday in a "virtual march on Washington," jamming many congressional telephone lines for several hours.

    Coordinated by the Win Without War Coalition, an umbrella protest group, the action aimed to direct at least one telephone call and fax to every U.S. senator every minute throughout the day. Organizers said they were far exceeding that goal.

    The White House switchboard was also flooded and most callers heard a message that "all circuits are busy."

    Tom Andrews, a former Democratic representative from Maine who is running the organization, said more than 500,000 people had signed up on the Internet to take part and a half a million more were also expected to participate without registering on the group's web site (Moveon.org).

    "We have hundreds of thousands of calls and faxes that we know are going in. It's a first-of-its-kind protest and a tremendous success already," he said. "People are making their voices heard loud and clear — don't invade and don't occupy Iraq." [Reuters]

Without getting into the merits of their position - a topic much taken up elsewhere on this site - the campaign itself is ineffectual because the government has learned. If it is an organized campaign then the Senators, in this case, recognize it as such and discount the calls, faxes, AND ESPECIALLY EMAILS as just that, an organized campaign and they don't give the input the same weight or creedence as they would if INDIVIDUALS MADE THE EFFORT ON THEIR OWN. This isn't grass roots, it's AstroTurf.

Career media professional Eric Olsen is honored to be the founder and publisher of Blogcritics.org, which, quite frankly, rules - as do his wife and four children.
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Virtual Campaign
Published: February 26, 2003
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Section: Sci/Tech
Filed Under: Sci/Tech: Internet
Writer: Eric Olsen
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Comments

#1 — February 26, 2003 @ 17:56PM — Steve Rhodes [URL]


This isn't Astroturf. Astroturf is when a corporatation or other powerful interest uses large resources to create the appearance of a grassroots campaign (like when Microsoft created a frontgroup of "people" against the breaking up the company).

Targeting a particular day to have people contact their representatives on an issue is a traditional tactic for grassroots groups. This just uses the web and email to coordinate it.

#2 — February 26, 2003 @ 17:58PM — Eric Olsen

My point is that politicians and bureaucrats discount this kind of campaign, whatever it is called.

#3 — February 26, 2003 @ 18:26PM — The Theory

should they discount it, though?

peace.

#4 — February 26, 2003 @ 21:21PM — Steve Rhodes [URL]


In California, it wasn't discounted. Sen. Feinstein's office got over 80,000 calls and she is now backing off her pro-war stance as has Rep. Ellen Tauscher.

It has also gotten a huge ammount of media coverage. It was the top story on the local ABC affiliate in San Francisco.

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