Single Cell Record Organism
Published January 10, 2003
- Here's the first part of the formula: Just because it's independent doesn't mean it's small. Amoeba's sprawling San Francisco outlet, which occupies an old bowling alley on Haight Street, takes up 25,000 square feet. Between CDs, LPs, 45s, 78s, cassettes, 8-tracks, videotapes, and DVDs, it stocks roughly 250,000 titles. Compare that with Wal-Mart, whose average store carries about 350 titles, most of which are this month's flash in the pan. Amoeba even towers over the national chain that's best known for its selection, Tower Records, which on average stocks about 60,000 titles at its stores.
But it's not just about size. It's also about diversity. Looking for the ultrarare, out-of-print LP, "I Get That Lonesome Feeling" by bluesman Ivory Joe Hunter? Amoeba has it. How about a one-of-a-kind Japanese import of the Byrds' "Ballad of Easy Rider"? Got that too. At a time when the music industry is mired in another one of its slumps and most retailers are placing smaller orders and stocking fewer titles, Amoeba covers a dazzling array of music genres and subgenres: experimental, electronica, New Orleans, dance, hip-hop, Appalachian, New Age, Celtic. Its classical section alone carries 15,000 CDs, roughly three times as many as one of the bigger Tower stores. But that's not all. Amoeba devotes every square inch of its space to selling stuff. Instead of wasting real estate on promotional displays from the record labels (as do most of the chains), Amoeba's walls are plastered with historic posters: the Beatles at the Palladium, B.B. King in Hamburg, the Who and Santana at the Fillmore. Says tattooed Amoeba salesman Nick Tyhurst, as he takes in the mind-bending display of art: "First you get high on it, then you buy it." [Fast Company]
- Single Cell Record Organism
- Published: January 10, 2003
- Type:
- Section: Music
- Filed Under: Music: News
- Writer: Eric Olsen
- Eric Olsen's BC Writer page
- Eric Olsen's personal site
- Spread the Word
- Like this article?
- Email this
Save to del.icio.us

